Product Analyst (SEO & AEO)

F.N.B. Corporation • Pittsburgh, PA

115d

About The Position

Join our team as a Product Analyst (SEO & AEO) in Pittsburgh, Pennsylvania. We are seeking a data-driven and detail-oriented individual to optimize our website’s organic visibility and enhance content discoverability across platforms. This role involves leveraging industry-leading tools to monitor performance, identify opportunities, and collaborate cross-functionally to implement SEO and AEO best practices.

Requirements

• Proven experience in SEO and/or AEO analysis, preferably in a digital product or content-rich environment.
• Proficiency with SEO tools such as BrightEdge, Siteimprove, Google Search Console, and Google Analytics.
• Strong understanding of technical SEO concepts including structured data, schema markup, and page performance.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Effective communication and collaboration skills across technical and non-technical teams.

Nice To Haves

• Familiarity with HTML/CSS and CMS platforms.
• Experience with accessibility optimization and voice search strategies.
• Knowledge of UX principles and how they intersect with SEO.

Responsibilities

• Utilize tools such as BrightEdge and Siteimprove to track keyword rankings, traffic trends, and overall SEO health across the website.
• Partner with content, UX, and development teams to implement SEO and AEO strategies, including metadata optimization, structured data, and schema markup.
• Identify and address technical SEO issues such as crawl errors, broken links, and page speed concerns using insights from BrightEdge and Siteimprove.
• Conduct in-depth keyword research and competitive benchmarking to uncover growth opportunities and improve search engine visibility.
• Support efforts to enhance on-site search functionality and cross-platform discoverability, ensuring a consistent and compelling brand presence.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees