Product Analyst - Data Analytics

O'Reilly Auto Parts • Springfield, MO

76d • $73,120 - $109,680 • Remote

About The Position

A Product Analyst - B2C Ecommerce will serve as the data and analytics expert for O'Reilly's digital commerce product team. This role will focus on building the foundation for data-driven decision making, ensuring that GA4, tagging, and data collection strategies deliver clean, consistent, and actionable insights. The Product Analyst will partner closely with Product Managers, Engineers, and Analytics teams to design data structures, validate implementations, and generate reporting that guides product direction.

Requirements

• Bachelor's degree in Data Analytics, Computer Science, Statistics, or related field.
• Hands-on experience with GA4 event tracking, Google Tag Manager (GTM), and data layer design.
• Strong understanding of ecommerce KPIs (conversion, funnel metrics, retention, etc.) and how to measure them.
• Proficiency with SQL, BigQuery, or other query languages to analyze large datasets.
• Strong collaboration skills with the ability to work effectively with product managers, engineers, and analytics partners.
• Detail-oriented with proven ability to ensure data accuracy and integrity.

Nice To Haves

• Experience with dashboarding/visualization tools (Looker Studio, Tableau, Power BI).
• Exposure to digital analytics tools such as FullStory, Mixpanel, or Amplitude.
• Familiarity with data governance and QA best practices in ecommerce analytics.

Responsibilities

• Designs and defines tracking and tagging requirements for ecommerce features, ensuring alignment with business goals and KPIs.
• Partners with engineering to implement and manage the GA4 data layer, ensuring accuracy, scalability, and consistency.
• Conducts validation, testing, and QA of GA4 and GTM event tracking to maintain confidence in data quality.
• Develops documentation and tagging standards to ensure consistency across O'Reilly's digital commerce ecosystem.
• Translates product and business questions into data specifications, queries, and reporting requirements.
• Provides insights into user behavior, funnel performance, and site interactions using GA4 and supplemental tools (e.g., FullStory).
• Partners with business analytics teams to ensure ecommerce KPIs are tracked and reported accurately.
• Serves as the go-to subject matter expert for GA4, tagging strategy, and product analytics within the ecommerce team.
• Stays current on GA4 best practices, data privacy compliance, and emerging analytics technologies.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Industry: Motor Vehicle and Parts Dealers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees