Producer, Digital and Social Content

Hibbett•Birmingham, AL

About The Position

The Producer, Digital and Social Content is responsible for the creation and distribution of marketing assets including but not limited to lifestyle and vendor-provided imagery for a variety of marketing campaigns for use across internal and customer facing channels. Responsible for tracking products to be marketed across internal and customer facing channels, assisting in the scheduling, planning, and executing of photo shoot , stories, themes and additional digital marketing strategies and initiatives across digital mediums and websites including internal and vendors.

Requirements

Bachelor's degree in marketing or a related field or equivalent experience.
2 - 4 years of related experience.
Experience in digital marketing.
accomplished in Microsoft Office, including Excel, Word, and Outlook.
accomplished in Adobe Creative Suite.
accomplished understanding of using cameras in manual mode.
Understanding of lighting/flash photography and latest version of Adobe Creative Suite: Lightroom and Photoshop.
Understanding of Copyright Laws around distribution of content in a web-based format.
Great verbal and written communication skills to present ideas and visions of projects.
Protects the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.

Nice To Haves

Experience working for a retail company, preferred.
Experience in videography, photography, and video editing.
Experience using Premiere Pro, etc. a plus.

Responsibilities

Schedules, coordinates, and executes photo shoot for tiered and non-tiered products in the tiered calendar.
Selects, tracks, and pulls product.
Coordinates with appropriate contacts across all areas.
Collaborates with vendors and other internal departments and key stakeholders to execute content creation for major marketing and business campaigns.
Organizes and executes photo shoots including location, model scouting, and selection.
Secures locations, models, and photographers.
Ensures successful execution and delivery of assets for use in marketing.
Researches and stays knowledgeable on marketing trends and new technologies.
Identifies opportunities for growth and improvements on a continuous basis.
Assists in developing the Content Creation workforce strategy led by the Manager, Content Creation.
Assists other content production workforce members with coordination of all photo shoot as needed including, but not limited to, vendor-paid theme shoots, seasonal organization marketing campaign shoots, heritage month shoots/storytelling projects, co-op, holidays, events and more as needed.
Additional responsibilities and tasks as needed.
Ensuring that products are shot, edited and delivered on time and on budget.
Vendor satisfaction with paid campaigns.