Pro Experience Manager

LawnStarter

2d•Remote

About The Position

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services. About the Pro Experience Team Our marketplace only works when Pros succeed. We have 10,000+ active service providers across the country, and their quality directly determines whether customers stay or churn. The Pro Experience function owns everything that helps Pros get better at their jobs and more engaged with the platform—gamification, training, and the feedback loops that drive continuous improvement. This is a new function. You'd be the first dedicated hire focused on Pro success and engagement. The Role You'll own the programs that help Pros progress from new signups to high-performing Gold and Platinum tier providers. This means designing and running gamification programs, building training initiatives, and partnering with Support to improve the Pro experience. What makes this role different: - You're building the function. You'll own it end-to-end and shape what Pro Experience means at LawnStarter. - You influence outcomes through programs, not authority. You won't manage the Pro Support team or own the Pro App—but you'll partner closely with both to drive results. - Your north star is supply quality. More Pros reaching Gold and Platinum tiers (better ratings, higher completion rates, fewer cancellations).

Requirements

You've designed and launched gamification programs before. Not just ideated. Actually shipped. You know the difference between what sounds good in a brainstorm and what actually changes behavior. You've seen challenges fail because the math was wrong or the tracking broke, and you've learned from it.
You understand behavioral psychology. You can explain why variable rewards work better than fixed ones, why fairness perception matters as much as actual fairness, and why "competition > money" isn't surprising. Frameworks like Octalysis, Hook Model, or similar are familiar territory.
You get things done through influence. You move work forward by building trust, showing clear evidence, and making decisions easy for others to support. You take responsibility for results even when the work is carried out by teams you don’t manage.
You measure everything. You're not satisfied with "we ran a challenge and people liked it." You want to know: what was the baseline, what changed, was it statistically significant, did it persist after the incentive ended? You'll build the dashboards and feedback loops yourself if you have to.
You can write. Training materials, Pro communications, internal proposals—this role requires clear, compelling writing. Pros are busy and skeptical. You need to earn their attention.
AI-native. You actively use AI tools (ChatGPT, Claude, etc.) to accelerate your work— analyzing cohort data, building challenge mechanics, synthesizing feedback at scale. You experiment with new AI capabilities and find ways to apply them to engagement programs and training. This is unlikely to be a good fit if you're skeptical of AI tools or prefer to do everything manually.

Responsibilities

Gamification programs: We've launched challenges, badges, and tier-based incentives. They work, but they're not optimized. You'll dial in what's working, cut what isn't, and expand the program based on data and Pro feedback.
Pro training and upskilling: New Pros need to understand how to succeed on the platform. Experienced Pros want to grow their businesses. You'll define the training strategy—whether that's partnerships (like Greenius), in-house content, or community-driven knowledge sharing—and execute it.
Pro Support partnership: You won't manage the Support team, but you'll own the feedback loop—identifying common pain points, advocating for Pro-facing improvements, and ensuring Support has what they need to help Pros succeed.