PRO Consumer Recruitment Marketing Specialist

Mars-posted 6 days ago

Full-time • Mid Level

Hybrid • Creve Coeur, MO

5,001-10,000 employees

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The PRO Consumer Recruitment Marketing Specialist is responsible for designing, building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning, execution & innovation on the brand’s premier Breeder & Shelter consumer recommendation programs. The ideal candidate brings proven experience in marketing operations, cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing, direct-to-consumer, digital technology & supply chain teams to execute & elevate program performance.

Design & deliver consumer recommendation programs, spanning physical (sample kits) & digital mediums (web, email, direct-to-consumer)
Lead annual plan inputs (strategic, tactical & growth) for program portfolio
Build strategy & execution plans for consumer sampling initiatives, including design of recruitment packaging, communication materials & value propositions
Own marketing operations for recommendation kits, inclusive of cross-functional demand planning, supply/co-pack forecasting, budget management & innovation projects
Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
Responsible for performance measurement (data tracking & insight) as well as optimization activities
Manage creative development processes (brief, review, production) for all touchpoints
Develop a deep understanding of our customers’ motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders, Shelters & pet owners)
Design & activate new test/learn/scale initiatives within program portfolio
Be the subject matter expert for consumer recommendation, operating as the key point-of-contact & program lead with field sales, customer marketing & senior leadership (as needed)
Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters

Bachelor’s degree in business, marketing or related field
3+ years’ experience, with a developed understanding of marketing operations, data/analytics & program management
Familiarity with customer relationship management & performance analytics software (PowerBI, Salesforce, Google)
Stakeholder management
Strength in translating performance data into insights and into in-market action
Creative thinker & problem solver with a passion for brand strategy
Executional excellence, showcasing attention to detail & ability to deliver on-time, in-full, to the highest-quality possible
Strong communication & presentation skills (oral & written)
Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
Ability to balance multiple priorities, redirecting focus behind what matters most

Marketing agency, consumer brand or pet industry experience a plus
Experience with design thinking & agile process (test/learn/scale) a plus

Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
participation in 401k plan, and paid time off benefits.

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