Private Label Product Manager Consumer Packaged Goods or Private Brands

Circle K • Charlotte, NC

90d

About The Position

Product Manager - Private Label & Owned Brands with business acumen to lead the development and commercialization of new products, platforms, and packaging for Private Label & Owned Brands. In this role, you will drive private brand development, strategy and category performance. You will leverage consumer insights, market trends, and data-driven insights to prioritize opportunities for growth that align with our strategic objectives.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field (required).
• Minimum of 10+ years of experience in product development, brand management, or innovation roles within the CPG industry.
• Experience in Convenience Store channel is desirable.
• Proven ability to leverage consumer insights, market trends, and competitive analysis to develop successful product strategies.
• Strong understanding of financial metrics (e.g., sales, gross profit) and business modeling to align product development with company goals.
• Exceptional leadership skills with a demonstrated ability to mentor and collaborate with cross-functional teams.
• Proficiency in data analysis tools (Excel, Power Bi) to assess product performance and market trends.
• Outstanding communication skills, capable of presenting complex strategies to senior stakeholders effectively.
• Entrepreneurial mindset with a passion for innovation in the food and beverage industry.

Responsibilities

• Translate the Private Brands vision into new products and continuous improvement initiatives.
• Drive product innovation using consumer insights, market data, and business metrics to identify growth opportunities.
• Present clear, data-backed product strategies to senior management to secure buy-in and alignment.
• Define and track key performance indicators (KPIs), such as sales, gross profit, and market share.
• Leverage data analysis tools to evaluate product performance and identify areas for improvement.
• Develop and execute product development strategies that align with overarching category goals and deliver measurable business results.
• Partner with cross-functional teams, including Category Managers, marketing, and supply chain, to ensure seamless execution of product launches.
• Lead cross-functional teams through the entire product lifecycle, from concept to commercialization.
• Collaborate with external partners to optimize sourcing, products, and production efficiency.
• Coach and mentor team members, fostering professional growth and alignment with business objectives.
• Provide leadership in developing innovative and consumer-driven solutions.
• Drive sustainable and cost-effective packaging innovations that align with consumer needs and environmental considerations.

What This Job Offers

• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree