Private Brands Innovation Specialist

Hy-Vee•Des Moines, IA

24d

About The Position

Supports the development of private brand innovation through research, supplier coordination, and item preparation. Assists in identifying emerging trends, supplier opportunities, and product concepts to enhance Hy-Vee’s private brand portfolio. Collaborates with the Innovation Manager, Category Managers, and Merchandising to support new item introductions and portfolio expansion.

Requirements

Excellent written and verbal communication skills required.
Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
Strong interpersonal skills.
An ability to relate to and interact with other people in a friendly, professional manner.
Ability to identify problems, develop and execute solutions.
Visual requirements include: ability to see detail at near and far range with or without correction.
Must be physically able to perform light work: occasionally lifting or carrying objects of no more than 20 pounds, and frequent standing or walking.
Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, talking, hearing, and repetitive motions.

Nice To Haves

Bachelor’s degree in marketing, business, design, or a related field preferred.
1–3 years of experience in product development, brand management, innovation, or a related field preferred.

Responsibilities

Leads the research and identification of innovative product opportunities, emerging categories, and supplier partners aligned with Hy-Vee’s private brand strategy.
Independently analyzes market trends, consumer insights, and competitive landscapes to develop recommendations that influence product development and portfolio expansion.
Owns and manages the end-to-end new item review process, ensuring all documentation and business cases are accurate, complete, and aligned with brand goals.
Evaluates and recommends new or alternative suppliers based on quality, innovation potential, and alignment with Hy-Vee brand values.
Collaborates cross-functionally with Category Managers and Merchandising to develop and refine go-to-market strategies for new product launches.
Monitors the performance of newly launched items and provides actionable insights and recommendations for improvement or expansion.
Participates in and occasionally leads innovation workshops and brainstorming sessions; contributes strategic input and creative direction for product pipeline development.
Manages timelines, priorities, and deliverables for multiple innovation projects simultaneously with minimal supervision.
Supports promotional and marketing strategy development in coordination with the Innovation Manager and Category teams, ensuring alignment with brand positioning.
Performs other strategic and analytical duties as assigned to support private brand innovation and long-term growth objectives.