Private Bank Marketing Program Manager

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions. The Ultra-High-Net-Worth marketing organization manages the marketing strategy and activation for products and capabilities delivered through Bank of America Private Bank and Merrill Lynch Private Wealth Management. Our deliverables communicate our value proposition, describe our LOB offerings, and promote our connection to Bank of America, while demonstrating our differentiating capabilities in the marketplace. Empowering our salesforce is primary—the tools and content and materials we create will ultimately enable them to best create solutions for clients. Our content, messaging, collateral, publications and creative inform a go-to-market strategy that aligns to our businesses and drives measurable results. We are keenly focused on innovation and digital transformation…this is not the same old marketing department. This role will own the end-to-end marketing program and execute across all channels. This includes working with the line of business to develop the strategy and deliver marketing assets that help them facilitate their goals. You are responsible for all marketing content and collateral which includes brochures, articles, videos, presentations, and other collateral across the appropriate channels. Working across teams, this role will be key in optimizing all our marketing and helping ensure its measurable impact, to and through our advisors, and directly to clients and prospects.