Principle PMM, AI Experiences

Atlassian • Seattle, WA

108d • $145,800 - $229,125

About The Position

Atlassian is looking for a Principal Product Marketing Manager responsible for shaping the future of Rovo, Atlassian’s flagship AI product. In this role, you’ll sit at the center of product, marketing, narrative, strategy, informing roadmap, and unlocking adoption through customer insights, and storytelling. This is an ideal role for a tenured PMM who is creative, and strategically minded, and passionate about bringing innovative products to market. You'll own positioning, partner with product to influence what we build, and work across teams to ensure Rovo drives real customer value and sustained growth. You won't just support GTM - you’ll shape it, with a deep focus on positioning, activation, experimentation, and storytelling that connects users to product value.

Responsibilities

• Develop crisp, compelling narrative that differentiates Rovo in a fast-evolving AI market.
• Define growth narrative and strategy for planning.
• Lead performance rhythm of business to drive critical product adoption and inform data-informed marketing.
• Synthesize insights and present tradeoffs to senior leadership, influence roadmap, pricing, packaging, and storytelling that scales.
• Serve as a key voice of the customer to inform product roadmap and prioritization.
• Collaborate closely with PMM, Product Management and Design to align product strategy with market opportunities and growth potential.
• Partner with cross-functional teams to launch new features, campaigns, and growth motions.
• Lead research efforts to understand user needs, use cases, and market trends.
• Turn insights into actionable recommendations that influence both product direction and marketing tactics.
• Work hand-in-hand with Product, Analytics, Design, Growth, and Sales to align on goals, share insights, and create cohesive customer experiences.

Benefits

• Health and wellbeing resources
• Paid volunteer days
• Equitable, explainable, and competitive compensation programs
• Eligibility for benefits, bonuses, commissions, and equity

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Number of Employees: 5,001-10,000 employees