Principal UX Researcher

AT&T-posted 2 months ago
$158,200 - $237,400/Yr
Full-time • Senior
Remote • Dallas, TX
Telecommunications
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This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Overall Purpose: Conduct product, user research, and analysis to inform and improve the design and functionality of products and services, ensuring they meet user needs and enhance overall user experience.

  • Develop and implement comprehensive research plans and methodologies to gather user insights that inform high-level design and product decisions across the organization.
  • Knowledge and experience with applied qualitative and quantitative research methods including generative, formative, and evaluative methods.
  • Analyze and interpret complex research data to identify patterns, trends, and actionable insights.
  • Collaborate closely with cross-functional teams, including designers, product managers, and developers, to integrate user research findings into the design and development process.
  • Create detailed user personas and journey maps based on comprehensive research data.
  • Continuously iterate on research methods and processes to ensure they remain effective and innovative.
  • Communicate insights and recommendations to senior stakeholders.
  • Bachelor's degree (BS/BA) desired.
  • 7+ years of related experience.
  • Certification is required in some areas.
  • Ideal candidate has an MS or PhD in a human behavior-related field (e.g., Human-Computer Interaction, Human Factors, Cognitive Psychology, Sociology, Anthropology, Information Science, Computer Science, Applied Mathematics) or equivalent experience.
  • Knowledge and/or experience in data analytics and machine learning.
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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