Principal Technical Product Manager, Acquisition Platforms

EverQuote•Cambridge, MA

62d•Hybrid

About The Position

As a Principal Technical Product Manager for EverQuote's Acquisition Platform, you will lead the evolution of the system that powers how all traffic enters and fuels our insurance marketplace. This platform ingests, validates, and enriches every shopper interaction from all traffic channels: SEM, email, third-party exchanges, and beyond, transforming raw traffic into actionable shopper insights and high-quality data ready for our marketplace auction engine. You will be the driving force behind the evolution of EverQuote's acquisition ecosystem - ensuring that every click, lead, and shopper interaction flows through a single, intelligent pipeline that unlocks value for shoppers, carriers, and EverQuote alike. You will help us move to the target state for our acquisition platform that includes our CDP, with data delivered at speed and at scale. As the owner of the acquisition platform you will partner with our third party traffic teams to manage multi-channel integrations, and work closely with data science and analytics to ensure we are providing the best data to our models to drive the best outcomes. Technical Product Managers at Everquote are curious self-starters with a passion for delivering business outcomes through technology. You have a specialization in more technical products and customers, but you never lose sight of solving your customers problems and needs in a way that aligns with the objectives of your organization. As the product lead of the Acquisition Platform, you will envision, design, deliver, plan, and drive technical product innovations to enable critical business operations. You own the roadmap, adoption, operation, business value, and life cycle of Acquisition Platform at EverQuote. You own relationships with the users of your technology, both technical and non-technical, and you partner with stakeholders to define and execute a strategy that drives value-multiplied outcomes for our business. You are data-driven in your thinking and lead discussions with data. You build partnerships -- up, down, and across -- with other Product Managers, Engineers, Architects, Analysts, and Business stakeholders. You define metrics to measure progress and value of output and regularly provide direct visibility to senior leadership on all aspects of your product(s). You are comfortable with ambiguity and possess an ownership mentality to drive structure for delivery of output and outcomes for the business. You are analytical and possess excellent problem-solving skills. You communicate proactively with clarity, both orally and in writing, and excel in stakeholder relationship management. You have a strong background in Product Management, with experience in software agile development cycles and in managing and delivering large cross-functional programs. You have passion, a team mentality in an evolving environment, and are able to respond to escalations with data and technical analysis. This is a hybrid role that requires being in office several days a week.

Requirements

10+ years of engineering, product management, or relevant experience at an Internet and/or Technology company
A strategic systems thinker with deep experience in data-rich, high-throughput environments such as advertising, marketplace, or martech platforms.
Skilled at bridging technical architecture and business outcomes, with a strong ability to lead cross-functional teams to align engineers, analysts, and marketers around a shared data vision.
Adept at managing complex, multi-channel integrations, and creating scalable frameworks for data validation, normalization, and activation.
Experienced in CDPs, data pipelines, and event-driven architectures, and comfortable leading teams through multi-year modernization journeys.
A clear, proactive communicator who builds trust with technical and non-technical partners alike, across all levels of an organization, and thrives in ambiguous, evolving environments.
Passionate about using data to power better customer experiences and business results - and about building the systems that make that possible.
Fluency in SQL for self-service data analysis purposes

Responsibilities

Own the Acquisition Platform roadmap - defining the strategy and execution for ingesting, validating, and transforming all incoming traffic data into standardized, trustworthy shopper profiles.
Drive the migration to the long-term target architecture, building a centralized data flow that feeds both our CDP (Customer Data Platform) and downstream marketplace systems.
Partner with engineering, data science, and channel teams to ensure all traffic is measurable, comparable, and optimized for performance and value.
Leverage the CDP to unlock shopper intelligence, powering audience segmentation, personalization, and lifecycle optimization across the funnel.
Establish data governance and validation frameworks that ensure high-quality, compliant, and consistent shopper data across all systems.
Define KPIs and success frameworks to measure platform performance, ingestion quality, and business impact.
Collaborate across product and business stakeholders to translate shopper data capabilities into monetization opportunities and strategic differentiation.
Ensure that all work taken into a sprint has been prioritized, groomed, pointed and that team members have as much context and as little disruption as possible to deliver
Follow work through to the end value, not just to the end of your team's work
Work closely with other teams & functions to coordinate dependencies and remove obstacles for your team along the way
Possess a continuous learner and continuous improvement mindset