Principal Strategist, Client Marketing & Industry Strategy

Realtor.com•Austin, TX

62d•Hybrid

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Realtor.com was built by REALTORS, for REALTORS - and that connection to the industry is still at the heart of everything we do. Our mission is to empower real estate professionals - helping agents, brokers, teams, builders, and media partners grow their businesses and strengthen their connection to consumers. As the Principal Strategist for Client Marketing, you will operate as a senior individual contributor and enterprise influencer - defining how Realtor.com shows up across the real estate industry. You'll architect the strategic narrative, positioning, and marketing frameworks that shape our reputation as the most trusted, data-driven, and forward-thinking partner for real estate professionals. Reporting directly to the Chief Client & Revenue Officer, and working in close partnership with the Chief Consumer & Marketing Officer and VP of Brand and Creative, this role acts as a strategic advisor and unifying force across product, marketing, and revenue teams to ensure Realtor.com's professional strategy drives both brand equity and business growth. This role is part of the Client organization, which owns all of Realtor.com's B2B products and partnerships for agents, brokers, lenders, and other professionals. You will guide the strategic direction of how Realtor.com engages the professional ecosystem - shaping our presence across national campaigns, our partnership with the National Association of Realtors and MLSs, builder collaborations, and trade media. Every touchpoint you influence will reinforce one enterprise-level narrative that advances Realtor.com's leadership in the $2.8 trillion dollar residential real estate market. This is a senior individual contributor role operating at enterprise altitude - translating strategy into measurable growth, and helping shape how Realtor.com leads the next era of real estate. It requires the rigor of a strategist, the creativity of a storyteller, and the leadership to turn insight into integrated marketing that drives results.

Requirements

Bachelor's Degree or equivalent experience and 15+ years leading complex B2B marketing, brand, investment, or communications strategies at enterprise scale - ideally across technology, media, or real estate platforms.
Proven record of influencing C-suite decisions and driving alignment across multiple business units without direct authority.
Proven experience leading integrated marketing or go-to-market campaigns for professional audiences.
Deep understanding of the agent, broker, and builder ecosystems and the dynamics of two-sided marketplaces.
Experience serving as a visible industry thought leader - shaping category narratives, guiding external partnerships, and representing the brand in senior forums or public venues.
Analytical and creative - able to connect data, insight, and ideas into marketing that moves business.

Responsibilities

Shape the Enterprise Client Marketing Strategy: Architect the strategic foundation - audience insights, value propositions, and narrative frameworks - that define how Realtor.com connects its products and services to the professional marketplace.
Drive Industry Positioning: Influence how Realtor.com shows up across the entire professional ecosystem - from national campaigns and MLS collaborations to thought leadership platforms and partner integrations - ensuring unified storytelling and measurable market impact.
Influence Go-to-Market Strategy: Partner across Product, Revenue, Creative, Channel teams and Sales teams to translate strategic insight into integrated, high-performance go-to-market campaigns that accelerate adoption and retention.
Align Brand and Business Priorities: Ensure positioning and messaging are embedded upstream in product, sales, and communications planning - connecting marketing strategy directly to growth, adoption, and retention goals.
Measure and Optimize at Scale: Define success metrics across campaign performance, brand health, and professional engagement; leverage data, AI-driven insights, and post-campaign learnings to continuously refine strategy.
Bridge Client and Consumer Storytelling: Ensure Realtor.com's professional and consumer narratives work in harmony - one brand, two sides of the marketplace.