Principal Software Engineer

pubGENIUS • New York, NY

4d • Remote

About The Position

pubGENIUS is a React.js and Next.js development agency and ad-tech startup that builds websites and apps for clients across the US and Europe, specializing in decentralized finance (DeFi, crypto, NFT, blockchain), fintech, and healthcare, with occasional work in e-commerce and other verticals. Beyond client work, the company operates its own high-revenue web product with a website, mobile app, and machine learning systems powering its ad-tech optimization engine, where performance is a core requirement. The Principal Software Engineer will be the technical authority, responsible for all development, architecture decisions, and long-term technical strategy across the website, mobile app, and ML-powered ad-tech optimization systems. This is a full-time independent contractor engagement where the engineer will work hands-on at a senior level, with site speed and server performance as core success metrics. The role involves working directly with stakeholders to set technical direction, remove bottlenecks, and ship production-grade code.

Requirements

• Node.js with TypeScript in production
• React in a server-side rendering context
• MySQL including database design, query optimization, and ORM usage
• BigQuery for querying and managing large-scale datasets
• GCP with hands-on experience in Cloud Run, Cloud Build, Cloud SQL, and Load Balancing

Nice To Haves

• GCP certification is a significant bonus
• Ad-tech industry experience including ad serving, yield optimization, and programmatic advertising
• Affiliate marketing experience, particularly with Anura and Everflow
• Cloudflare including CDN configuration, caching strategies, and Workers
• Fastify, especially Fastify 5 patterns
• Flutter for mobile app contribution
• Golang or Rust for high-performance service work
• Machine learning applied to ad-tech optimization (not LLMs or agents)
• Experience in DeFi, crypto, NFT, blockchain, fintech, or healthcare verticals

Responsibilities

• End-to-end technical ownership of a high-revenue web platform and mobile app
• Architecture design and long-term technical strategy
• Server-side rendering pipeline using Node.js, Fastify 5, and React 19
• Data layer across MySQL and BigQuery
• GCP infrastructure including Cloud Run, Cloud Build, and Global Load Balancer
• Ad-tech integrations including Google Ad Manager, GTM, GTag, and GPT.js
• Performance optimization at scale, where every millisecond counts
• ML pipeline maintenance and optimization for ad-tech performance

Benefits

• Fully remote work
• Flexible hours
• Paid vacation and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed
• Number of Employees: 1-10 employees