Our team is at the forefront of transforming digital advertising through intelligent automation and large-scale optimization. We design and build the auto-bidding platform that powers real-time ad auctions across Microsoft’s marketplaces—leveraging cutting-edge AI, machine learning, and large-scale distributed systems to bid on behalf of millions of advertisers. Our systems process billions of auction events daily, optimizing bids in milliseconds to maximize performance and return on ad spend. Engineers and scientists work hand-in-hand, blending algorithmic innovation, reinforcement learning, and large-scale data pipelines to create the intelligence that drives Microsoft Advertising’s success. We’re looking for a Principal Software Engineer who thrives at the intersection of AI systems, real-time decision-making, and scalable cloud infrastructure. You’ll help shape the next generation of our agentic auto-bidding platform — one that learns, adapts, and optimizes autonomously. Your work will directly influence advertiser ROI and drive billions of dollars in revenue across Bing, MSN, and the Microsoft ecosystem. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees