Principal Social Media & Content Specialist - Neuromodulation (Onsite in Minneapolis, MN)

Medtronic • Minneapolis, MN

134d • $108,800 - $163,200

About The Position

At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. Medtronic Neuromodulation is looking for a creative and detail-oriented Principal Social Media & Content Specialist to lead the strategy, content development, and execution of our organic and paid social media efforts. This role manages the full content lifecycle—from concept to post—with a focus on socially relevant storytelling that builds engagement, elevates the brand, and supports business goals. The ideal candidate is hands-on, collaborative, and fluent in the platforms, tools, and tactics that drive high-performing social campaigns in a regulated environment.

Requirements

• Bachelor's degree
• Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Nice To Haves

• Degree in communications, marketing, journalism, or a related field
• 3-5 years of experience managing social media for a brand or agency
• Strong writing, editing, and visual storytelling skills (for example videos, reels, carousel posts)
• Proficiency in social media platforms, publishing tools, and content creation software
• Experience working in a regulated industry or healthcare preferred
• Organized, proactive, and skilled at balancing strategic thinking with tactical execution

Responsibilities

• Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.
• Lead content calendars and publishing schedules across LinkedIn, Instagram, Facebook/Meta, and YouTube in partnership with cross-functional teams.
• Create and publish socially relevant, visually engaging content using formatting and design tools (e.g., Canva, Adobe Creative Suite).
• Collaborate with internal and external partners to source, write, and adapt content for social platforms.
• Lead the development, training, and execution of the Medtronic Voices Program.
• Leverage AI tools for social listening, audience segmentation, content personalization, and trend forecasting to enhance campaign performance.
• Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.
• Partner with web team to integrate SXO principles into social content strategies, ensuring discoverability and high-quality user experience.
• Stay current on emerging AI tools, algorithms, and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.
• Promote employee, healthcare provider, and patient-generated content across channels to amplify authentic brand storytelling.
• Manage day-to-day publishing and ensure consistent brand voice, tone, and compliance across platforms.
• Coordinate content reviews with legal, regulatory, and marketing partners.
• Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Oversee moderation of social channels, triage comments, and escalate issues when appropriate.
• Maintain a professional, brand-aligned presence in all interactions.
• Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.
• Provide guidance and tools to encourage responsible, effective platform use.
• Ensure all content aligns with brand standards, governance policies, and compliance requirements.
• Use tools such as Sprout Social, LinkedIn Campaign Manager, and Meta Business Suite to schedule, monitor, and analyze content performance.
• Stay up to date on platform trends, algorithm changes, and emerging tools to drive relevance and innovation.

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees