Principal, SMC Revenue Growth

Snap•San Francisco, NY

2d•$178,000 - $313,000•Onsite

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles . Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We are looking for a Principal, Revenue Growth to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will lead and launch high-growth initiatives to serve Snap’s global SMC audience and drive retentive revenue growth from lower-funnel direct response web and app customers. Quarterbacking the SMC organization’s overall strategy across segments, this role will own retentive revenue goals for lower-funnel direct response web and app customers globally and ensure SMC success by leveraging Snap to power advertisers’ business growth. The ideal candidate brings experience building revenue growth strategies for lower-funnel advertising businesses and owning revenue targets, with a product-led growth mindset. They will have a proven track record in problem-solving, scaling, and leading growth initiatives. This role will develop, deploy, and scale initiatives that address the needs of SMCs—primarily in the lower-funnel direct response segment—using a test-and-iterate framework. The role will also set and own strategic go-to-market roadmaps, with clear resourcing and support from cross-functional partners including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics.

Requirements

Experience developing strategies and playbooks for launching new initiatives, particularly within SMC or other high-growth business segments
Strong comfort with and passion for data-driven decision-making
Proven track record of driving monetization initiatives that are multi-geography and complex in nature
Experience simplifying complexity and communicating effectively with business and technical executives, as well as external stakeholders
Expertise in identifying and resolving difficult trade-offs, often spanning multiple quarters
Experience or familiarity working within the media or digital advertising industry
Ability to influence and drive change among partner teams and leadership to build new approaches and shift daily team behaviors
Strong presentation skills and comfort communicating with senior leadership
BS/BA degree or equivalent practical experience
10+ years of experience in product, sales, consulting, strategy, services, data analytics, marketing, or growth
Experience influencing product teams to build solutions for SMCs or other high-growth business segments
Experience leading cross-functional teams to launch new products and go-to-market strategies in a KPI-driven environment
Proven track record in problem-solving, analytical thinking, and driving data-driven, people-informed strategies

Responsibilities

Be the single-threaded accountable owner for retentive revenue growth across multiple SMC segments globally, particularly lower-funnel direct response web and app segments
Build and own business growth strategies end to end, from ideation through goal attainment
Develop business plans, customer and market insights, and analyze solution effectiveness
Test, and scale solutions to grow adoption of advertising products across Snap’s platforms
Own relationships, strategy, and roadmapping with relevant Product and Engineering teams to support SMC revenue and retention efforts
Define and own segment-specific vision, solutions, and service levels required to drive desired outcomes for SMCs
Establish performance measurement criteria and KPIs to track progress against goals
Lead global, cross-functional teams including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics
Present results and recommendations based on product and market performance
Drive communication and influence across a broad range of stakeholders, including executives