Principal Salesforce Engineer

AT&T•Dallas, TX

1d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Join AT&T and help shape the future of communications and technology that connect the world. We value innovators who seek to explore the unknown and challenge the status quo. Bring your bold ideas and fearless spirit to redefine connectivity and transform how people share stories and experiences. At AT&T, you won’t just imagine the future—you’ll build it. We are seeking a Principal Salesforce Engineer to lead the design and governance of enterprise‑scale Salesforce platforms supporting Communications and complex CRM use cases. This role is responsible for defining solution architecture, development standards, and integration strategy, ensuring that delivery teams build scalable, secure, and maintainable Salesforce solutions. This is an architecture‑led role with strong technical depth. While the position does not require daily feature coding, the Architect must have a solid hands‑on background in Apex, Lightning Web Components (LWC) & OmnisStudio to effectively guide engineering teams and enforce development standards.

Requirements

15+ years of overall IT experience, with significant experience designing and architecting Salesforce solutions.
Strong knowledge of Salesforce platform architecture, data modeling, security and sharing model, and integration patterns.
Proven ability to govern and review Apex and LWC‑based custom development.
Experience leading architecture for large‑scale enterprise CRM implementations.
Excellent communication skills with the ability to influence technical and non‑technical stakeholders.

Nice To Haves

Experience with Salesforce OmniStudio (OmniScripts, DataRaptors, Integration Procedures, FlexCards).
Experience with Salesforce Industries CPQ (Vlocity CPQ), Enterprise Product Catalog (EPC), or telecom quote‑to‑order flows.
Experience with Salesforce industry solutions (e.g., Communications Cloud).
Experience with Salesforce DevOps and CI/CD tooling (e.g., Copado, Gearset).
Salesforce certifications such as Application Architect, System Architect, or Platform Developer I/II.

Responsibilities

Own end‑to‑end solution architecture for Salesforce platforms across large, complex enterprise programs.
Define and govern custom development standards for Apex and Lightning Web Components (LWC), including security, performance, and scalability guardrails.
Establish reference architectures and design patterns for Salesforce implementations and integrations.
Lead architecture and design reviews, ensuring alignment with non‑functional requirements such as performance, reliability, and security.
Define integration strategies and system boundaries across upstream and downstream enterprise systems.
Partner with product owners, engineering leaders, and business stakeholders to translate complex requirements into executable technical designs.
Mentor senior engineers and technical leads; drive consistency and engineering excellence across teams.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.