Principal Program Marketing Manager - Distribution Partner Marketing

Red Hat • Raleigh, NC

187d • $120,720 - $199,120 • Remote

About The Position

Red Hat is seeking a strategic, results-driven Principal Program Marketing Manager to lead global marketing. In this role, you'll be responsible for building and scaling marketing programs that accelerate demand, drive partner enablement, and amplify Red Hat's presence through our global distributors. You will work closely with regional marketing teams, sales, alliances, and our key distribution partners to shape and execute high-impact, partner-led go-to-market strategies.

Requirements

• 8+ years of experience in partner marketing, channel marketing, or ecosystem marketing within a B2B technology environment.
• Deep understanding of how software vendors go to market through distribution and reseller ecosystems.
• Proven track record of developing and executing global partner marketing programs with measurable business impact.
• Strategic thinker who can translate high-level goals into scalable, repeatable marketing programs.
• Strong collaboration and communication skills—able to influence across marketing, sales, alliances, and external partners.
• Experience working with or within global teams, with an appreciation for regional nuances.
• Comfortable with data, reporting tools, and performance metrics to guide decisions.
• Self-starter with strong organizational and project management skills.

Nice To Haves

• Experience with cloud distribution models and/or working with partners like AWS, Microsoft, or Google is a plus.

Responsibilities

• Drive engagement and support for two critical areas: our distribution ecosystem and our cloud partner business, with a specific focus on Oracle Cloud.
• Lead global marketing initiatives across our distribution partner ecosystem.
• Develop and execute global marketing programs for distribution partners that support awareness, enablement, and pipeline growth.
• Lead strategic planning for quarterly and annual marketing initiatives aligned to Red Hat's global and regional priorities.
• Partner with regional marketing leads to ensure alignment, consistency, and execution across geographies.
• Serve as the global marketing point of contact for key distribution partners, working closely with alliance managers to understand business objectives and co-create go-to-market plans.
• Oversee through-partner demand generation and enablement campaigns, supporting self-service and scaled execution models.
• Collaborate with product marketing, digital marketing, and field teams to support content development, messaging alignment, and campaign amplifications.
• Track program performance, measure ROI, and optimize campaigns based on data insights and partner feedback.
• Support MDF planning, approvals, and reporting to ensure strong governance and impact tracking.
• Drive internal collaboration across Red Hat's cloud, commercial, ISV, and regional partner marketing teams.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services