Principal Program Manager, Ad Strategy and Operations

Zillow

9d • Remote

About The Position

As the Ad Strategy & Operations Principal Program Manager, you will drive the growth of Zillow Rentals' advertising business. You’ll operate at the intersection of product, business strategy, and sales, leading cross-functional efforts to increase ad product sales, expand inventory, optimize product-market fit, and deliver measurable business impact. Your work will help shape the long-term vision for multifamily advertising and ensure Zillow remains the leading marketplace for renters to find their next apartment.

Requirements

• 5-7 years of experience in Product Strategy or Strategy and Operations roles within technology companies or consulting firms.
• Excellent analytical and problem-solving skills, with experience building models, defining metrics, and synthesizing data for actionable recommendations.
• Experience designing and executing pilots or experiments to drive business growth or product adoption.
• Strong strategic judgment and intuition for market opportunities and customer needs.
• Exceptional cross-functional collaborator, able to align and influence across product, sales, marketing, and analytics teams.
• Able to thrive in ambiguity, drive clarity, and lead complex programs from concept through launch.

Nice To Haves

• Experience in B2B environments preferred; familiarity with real estate, rentals, or advertising products is a plus.

Responsibilities

• Tackle complex problems to help build the most comprehensive rental marketplace in the country.
• Develop business and product recommendations to grow adoption of multifamily ad products, grounded in customer and business needs, market opportunities, and strategic judgment.
• Drive end-to-end initiatives that impact the Rentals business’s growth trajectory and strategy.
• Design, launch, and test experiments and pilot programs to drive inventory and revenue growth.
• Coordinate with cross-functional teams to establish scalable processes that support business growth.
• Contribute to the long-term strategy and vision for Multifamily Advertising Products and the marketplace.
• Build analytical frameworks to optimize strategic decisions and measure business impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed
• Number of Employees: 251-500 employees