The position involves owning and executing the SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. The candidate will need to understand customer needs and conduct research to identify top jobs-to-be-done and workflows. Additionally, the role requires defining and scaling use cases, writing compelling value propositions and messaging frameworks for core personas, and leading cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels. The candidate will also translate market and competitive insights into product and GTM recommendations.