The Principal Product Marketing Manager will be responsible for owning and executing the SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. This role requires a deep understanding of customer needs and the ability to conduct research to identify top jobs-to-be-done and workflows. The manager will define and scale use cases, writing compelling value propositions and messaging frameworks for core personas. Additionally, the role involves leading cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels, and translating market and competitive insights into product and GTM recommendations.