Adobe Systems Incorporated-posted 3 months ago
$141,200 - $249,700/Yr
Full-time • Senior
Lehi, UT
5,001-10,000 employees
Publishing Industries

Adobe is seeking a visionary Principal Product Marketing Manager to lead the go-to-market strategy for AI capabilities. This role is ideal for a strategic marketer with deep expertise in artificial intelligence and a passion for transforming how content is planned, created, managed, and delivered across enterprise ecosystems. You will shape market perception, drive adoption, and position Adobe as the leader in AI-driven content operations.

  • Lead the product marketing strategy and execution for AI capabilities across Adobe's Content Supply Chain offerings.
  • Develop differentiated messaging and positioning that highlights how AI accelerates content velocity, streamlines operations, and dramatically improves marketing outcomes.
  • Collaborate closely with product and engineering teams to influence roadmap decisions and ensure market fit.
  • Develop compelling content for sales enablement, customer education, analyst engagement, and executive briefings.
  • Conduct market and competitive research to uncover trends, opportunities, and emerging threats in AI and content operations.
  • Collaborate with cross-functional teams to support strategic deals, product launches, and customer adoption initiatives.
  • Serve as a thought leader representing Adobe at industry events, webinars, and executive forums focused on AI and content transformation.
  • 8+ years of product marketing experience, including 3+ years focused on AI-native products and enterprise content platforms.
  • Deep understanding of AI technologies such as generative AI, predictive modeling, and intelligent automation.
  • Proven track record of launching and scaling AI-native products in B2B environments.
  • Exceptional storytelling and communication skills, with the ability to translate technical innovation into business value.
  • Experience engaging with enterprise customers in marketing, creative, or operations roles.
  • Strategic thinker with strong execution skills and a collaborative mindset.
  • Familiarity with Adobe Workfront, Adobe Experience Cloud, Adobe GenStudio, Adobe Experience Manager, Creative Cloud, or similar content solutions.
  • Experience in work management, marketing operations, content lifecycle management, or digital asset management.
  • Competitive salary range of $141,200 -- $249,700 annually based on location and experience.
  • Short-term incentives in the form of the Annual Incentive Plan (AIP) for non-sales roles.
  • Potential eligibility for long-term incentives in the form of a new hire equity award.
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