Principal Product Marketing Manager, Product Commercialization

Upside • Austin, TX

80d • $175,000 - $206,000

About The Position

As Upside's Product Marketer focused on Product Commercialization, you will work at the intersection of our Product and Retailer Go-to-market (RGTM) teams to shape how retailers think about our product. Internally, your work will drive cohesion and clarity across teams. Externally, your work will drive both product adoption and top-line revenue growth by acting as the voice of the retailer during product development, and by leading the commercialization of products and feature releases.

Requirements

• 7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.
• A proven understanding of product commercialization and experience developing strategies to drive product adoption
• Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions.
• Proven track record of crafting high-impact sales enablement content—including pitch decks, playbooks, and competitive battle cards.
• Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies.
• Data-driven approach, with experience using insights to optimize sales performance and messaging.
• A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment.
• A genuine passion for problem-solving and applying an analytical approach to each new challenge.
• Resiliency, by adopting the evolving nature of the position with a willingness to take on new responsibilities as the role continues to develop and expand.

Responsibilities

• Champion the voice of the retailer, using market and competitive research to translate retailers’ needs into opportunities for product strategy
• Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, promoting internal product roadmap understanding and ensuring retailer influence in roadmap prioritization
• Define our internal product hierarchy in order to ensure effective and impactful launches and positive retailer reception
• Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations
• Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
• Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
• Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• Flexible work environment
• Lunch reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development stipend
• Transparent culture
• Amazing mission!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees