Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement

Amazon•Culver City, CA

About The Position

The Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieve strong product-market fit. As an advocate for the customer, Product Marketing Managers orchestrate important GTM decisions across the organization to drive the Ads business forward. This role is part of the Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. Full-Funnel Measurement is Amazon Ads' comprehensive approach to helping advertisers understand and improve their advertising results across the entire customer journey—from awareness to loyalty. This initiative addresses the challenge that 77% of marketers face when trying to measure cross-channel performance effectively. Full Funnel Measurement provides advertisers with cross-channel insights and measurement capabilities that enable better, data-driven decisions to improve both short-term and long-term business results.

Requirements

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams

Nice To Haves

Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research

Responsibilities

Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market
Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides
Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
Establish Amazon Ads as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications
Mentor and develop other marketing professionals while making strategic trade-offs between business opportunity, resources, and sustainability