Principal Product Marketing Manager, Category Creation & Strategic Positioning
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About The Position
Are you a strategic Product Marketer who gets energized by big, bold storytelling? Do you love the challenge of shaping new categories, building market narratives from scratch, and helping the world understand why it matters? If you're excited by the idea of putting a category-defining company at the center of a new conversation around API orchestration, we’d love to connect. Apollo GraphQL already owns the GraphQL category. With over 750 million downloads, we’ve become essential infrastructure for teams building modern APIs. Now, we’re expanding our reach and leading the creation of a broader, more inclusive category - API orchestration - that resonates with a much wider audience, including teams who’ve never touched GraphQL. This is a unique opportunity to help reposition a category-defining company and put Apollo at the center of a critical new market conversation. You’ll lead the messaging, narrative, and strategy that defines API orchestration, helping internal teams align around it and external audiences believe in it. A great outcome for this role is simple but ambitious: A year from now, the market is talking about API orchestration, and they’re talking about Apollo in the same breath.
