Principal Product Manager, Growth

OKX•San Jose, CA

34d•Hybrid

About The Position

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions of users access to crypto trading and decentralized crypto applications. We’re looking for a Growth Product Director to lead user growth for OKX’s U.S. exchange. This role sits at the center of our U.S. market expansion, driving the discovery of high-leverage opportunities, building fast MVPs, and scaling the initiatives that unlock real traction.

Requirements

8+ years of product experience with a proven track record driving hyper-growth at consumer technology companies.
Demonstrated ability to build 0-to-1 and 1-to-n growth products in ambiguous environments.
Deep proficiency in experimentation: funnel analytics, A/B testing, causal inference, and rapid iteration frameworks.
Ability to connect qualitative user insight with quantitative signals to guide strategy and prioritization.
Excellent cross-functional leadership skills.
Bias for action and a strong accountability mindset, comfortable making fast decisions with imperfect information.

Nice To Haves

Experience in fintech, web3, payments, or marketplaces with regulatory constraints.
Background in running product-integrated campaigns such as deposit matches, referral programs, or reward-based activation loops.
Engineering or data background enabling deeper partnership with technical teams.

Responsibilities

Lead the strategy, roadmap, and execution for user acquisition across the U.S. market, with a focus on scalable, product-integrated growth.
Build and optimize acquisition engines across multiple channels, including organic, SEO/ASO, affiliates, referrals, influencers, paid media, and in-product surfaces.
Drive end-to-end growth experiments, from defining ambiguous problems, forming hypotheses, building MVPs, to validating and scaling successful loops.
Partner with design, engineering, marketing, and data teams to ship growth-driving features such as onboarding flows, incentive systems, viral loops, in-app campaigns, and growth automation tools.
Identify the highest-leverage opportunities in a dynamic and fast-moving environment, prioritizing speed, clarity, and measurable impact.
Explore product-integrated campaign mechanisms to drive high-quality user growth.
Influence senior stakeholders on strategy, learnings, and next-step investment decisions.