Principal Product Manager, Growth

Change.org

39d•Remote

About The Position

Change.org is building the most trusted, accessible, and transparent election information platform in the United States, Change.vote. In our 2025 pilot, thousands of voters used the app to explore their ballots, with high engagement, strong satisfaction, and a meaningful increase in voter confidence. Our goal for 2026 is bold: scale Change.vote to millions of voters nationwide. To help us get there, we’re hiring a Principal Product Manager, Growth to build the product-led growth engine that powers national scale. This is a pivotal role: you will own all product-led growth (PLG) mechanisms for Change.vote, including user engagement, sharing optimization, and a GPT-native experience that could become a major new entry point for voters. You will own onboarding and early-journey personalization strategy — designing progressive, low-friction ways for voters to access value quickly, while unlocking deeper personalization over time to improve activation, trust, and downstream growth.

Requirements

8+ years PM experience, including significant time leading growth for B2C products.
Proven success designing and scaling PLG loops (sharing, referrals, creation tools, viral mechanics).
Deep experience with experimentation: A/B tests, funnel analysis, and statistically sound decision-making.
Strong cross-functional leadership: ability to align Product, Marketing, Engineering, and Data around a single growth plan.
Comfort in high-ambiguity, fast-moving environments where the right answer isn’t obvious.
Demonstrated experience owning onboarding and early-journey personalization, including progressive data capture, activation optimization, and improving conversion in trust-sensitive products.

Nice To Haves

Experience with AI or GPT-integrated consumer experiences.
Background in civic tech, political technology, or trust-sensitive consumer products.
Familiarity with and interest in voting behavior or U.S. election dynamics.

Responsibilities

Own and scale PLG
Build sharing features, referral loops, and lightweight creation tools that drive organic reach.
Test new PLG surfaces (e.g. ballot snippets, mini-guides, personalized shareables).
Lead product development for a GPT-native Change.vote experience.
Create product pathways that deepen engagement and increase return usage.
Own onboarding and early-journey personalization, designing progressive, low-friction ways for voters to access immediate value while unlocking deeper personalization over time to improve activation, trust, and growth efficiency.
Optimize activation & early engagement
Define hypotheses, test plans, and prioritization frameworks for growth.
Systematically reduce drop-off across critical steps in the user journey.
Run fast, focused experiments to improve ballot views, depth of exploration, and share actions