Principal Product Manager - Amazon Ads, Advertiser Experience Frameworks

Amazon • New York, NY

6d

About The Position

ur team is at an inflection point. Sitting within Demand Tech—the organization
that owns Amazon's Display, Video, and Audio advertising suite—we are the
experience framework team that powers the Amazon Ads Console used by millions of
advertisers globally. We are building an agentic experience framework that
fundamentally changes how advertisers interact with Amazon Ads—expanding our
engineering, product, design, and science capabilities to create the foundation
for intelligent agent experiences across the entire Ads product suite. We are
starting with a conversational chat experience and will evolve toward
increasingly advanced agentic solutions that reason, plan, and act on behalf of
advertisers. We have executive sponsorship, a growing team, and a greenfield
opportunity to define a new product category.

As a Principal Product Manager-Tech, you will own the product vision and
strategy for our agent experience framework—the intelligent layer that combines
large language models, first-party advertising signals, and deep domain
understanding to deliver personalized, conversational, and increasingly
autonomous advertising guidance to millions of advertisers on Amazon. You will
define the shared patterns, frameworks, and capabilities that other product
teams across Amazon Ads will use to build tailored agentic experiences for their
specific products—while also driving innovation within our own Demand Tech
product suite across Display, Video, and Audio.

A successful candidate will be deeply analytical and will work with product
leaders across Ads, engineering, design, and science to identify and prioritize
needs, able to effectively influence up and across the organization, and adept
at synthesizing AI capabilities into scalable, reusable patterns and intuitive
agent experiences that advertisers trust and product teams adopt. You think in
systems and frameworks—understanding how to build extensible, opinionated
foundations that enable other teams to move fast while maintaining a cohesive
advertiser experience.

Requirements

• 2+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience technical product management

Nice To Haves

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• AdTech experience highly preferred

Responsibilities

• Product Vision & Strategy
• Own and articulate the end-to-end product vision for the Amazon Ads agent experience framework, defining how it evolves from an initial chat experience to increasingly advanced agentic solutions that serve millions of advertisers across the full advertising lifecycle—from strategy and planning through campaign creation, optimization, and performance analysis.
• Experience Layer Architecture Ownership
• Define the end-to-end experience layer architecture for the agent framework, including:
• Conversational interface patterns and multi-turn dialogue management
• Agentic communication patterns (how agents surface reasoning, request permissions, explain trade-offs to advertisers)
• Feedback collection mechanisms and voice-of-customer (VoC) integration across the advertiser journey
• Experience consistency patterns that other Ads product teams adopt when building agent touchpoints
• Integration contracts between the experience layer and underlying services across the agent stack
• Framework Ownership & Product Cohesion
• Own the agent experience framework—defining the shared patterns, foundational services, and capabilities that enable consistent, high-quality agentic experiences across Amazon Ads.
• Partner with other PMs and teams building agent skills to ensure a cohesive and compelling product experience, balancing framework extensibility with opinionated design that maintains advertiser trust and experience quality.
• Establish governance and best practices for how teams adopt the framework, build skills, and maintain consistency across diverse use cases.
• Cross-Stack Collaboration & Integration
• Lead collaboration with teams across the full agent stack—including agentic skill builders, orchestration services, reasoning capabilities, and foundational infrastructure:
• Define integration contracts and interface patterns between the experience layer and underlying services
• Translate advertiser experience requirements into capabilities needed from partner teams
• Represent experience layer needs in architecture discussions and drive alignment across the stack
• Ensure the experience framework can leverage evolving capabilities as the stack matures
• Cross-Ads Partnership
• Partner closely with product leaders across Ads to understand their product domains, influence their roadmaps, and ensure the experience framework delivers extensible capabilities that serve diverse product needs while maintaining a unified advertiser experience.
• Engineering & Design Collaboration
• Work directly with your engineering and design teams to build the experience layer, while leading technical discussions with partner teams across the agent stack. Participate in architecture reviews, define integration contracts, and ensure the experience framework can evolve as underlying capabilities mature across orchestration, reasoning, skill execution, and foundational services.
• Science Partnership
• Collaborate with science teams to translate advertiser experience needs into model capabilities and evaluation criteria, define science investment priorities based on experience layer requirements, evaluate emerging LLM capabilities for experience applicability, and design evaluation frameworks for agent experience quality (task completion, trust, advertiser satisfaction).
• Voice of Customer & Feedback Systems
• Own the end-to-end feedback collection strategy and VoC exercise execution across the organization, ensuring advertiser insights systematically inform both experience layer decisions and requirements for underlying capabilities across the agent stack.
• Product Innovation
• Drive innovation within the Demand Tech product suite, identifying opportunities to build differentiated agentic capabilities for Display, Video, and Audio advertising that showcase the framework's power and deliver direct advertiser value.
• Integration Strategy
• Define the integration strategy that connects the agent experience framework to Amazon Ads' underlying advertising productd working across partner teams to establish integration patterns, negotiate API commitments, and drive adoption.
• Trust & Autonomous Action Framework
• Design and implement the trust framework for the experience layer of autonomous advertising agents:
• Communication patterns for how agents surface reasoning and trade-offs to advertisers
• Permission and approval workflows for autonomous actions
• Explainability patterns that build advertiser confidence and trust
• Progressive disclosure strategies as agents evolve from assistance to autonomy
• Experience-layer safety mechanisms (user controls, reversibility, transparency)
• Evaluation frameworks for experience quality (task completion rates, advertiser satisfaction, trust metrics)
• Thought Leadership
• Act as a thought leader across the global Ads organization, developing proposals for think-big ideas that redefine the advertiser experience through AI agents, evangelizing the experience framework to partner product teams, and influencing the broader Ads product strategy.
• Business Impact
• Move the needle on business results through product innovation, rapid experimentation, and relentless focus on measuring both agent experience quality (task completion, trust, retention) and downstream advertising performance.
• Executive Communication
• Communicate the vision, strategy, roadmap, and progress through crisp written documents (PR/FAQs, narratives, OP1/OP2 plans) and present to senior leadership (VP/SVP level) with clarity and conviction.
• Cross-Stack Technical Contribution
• Contribute to technical roadmap and architecture decisions across the full agent stack through deep appreciation of trade-offs, constraints, and opportunities—particularly around experience layer performance, integration patterns, and how experience requirements translate to capabilities across orchestration, reasoning, and skill execution services.
• Best Practices & Excellence
• Establish best practices for AI-native product development and framework adoption that cut across product, design, engineering, and science teams to deliver great agentic products on a consistent and fast cadence.
• Leadership & Mentorship
• Act as a role model for the product management community and overall team by exemplifying excellence in your role, raising the bar on product thinking, mentoring PMs, and embodying the Amazon leadership principles.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level