Principal Product Manager, AI Customer Modeling and Measurements

GEICO•Washington, DC

12d•$146,575 - $229,600•Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. GEICO is hiring a Principal Product Manager to lead our AI-powered Customer Modeling & Measurement platform — driving how AI models, customer journey data, and attribution systems work together to improve acquisition, conversion, and retention across our insurance products. This is a principal-level IC role responsible for platform strategy and product execution — turning AI and measurement capabilities into scalable, business-impacting product systems used across Growth and Marketing. This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Seattle, WA; Chevy Chase, MD. Role Mission Build and scale a connected AI + Measurement platform that enables: AI-driven customer and funnel modeling for growth and retention Faster, more reliable customer journey measurement Modern attribution and performance insights

Requirements

Principal-level PM experience with AI/ML or data platforms
Experience shipping model-driven or analytics-driven products
Strong understanding of growth, lifecycle, or marketing measurement concepts
Comfortable working closely with Data Science and Engineering teams
Strategic thinker who is also execution-focused
Strong stakeholder leadership and product judgment

Responsibilities

AI Models for Customer Growth & Retention Define product strategy for AI-driven capabilities that improve quote, bind, cross-sell, and renewal outcomes
Drive productization of models such as propensity, churn, and next-best-action in partnership with AI and Data Analytics teams
Ensure models are operationalized into usable decision systems across digital and marketing journeys
AI-Enabled Measurement Platform Evolve GEICO’s tag management and digital measurement capabilities to deliver faster and better insights
Drive AI-assisted approaches to instrumentation quality, event coverage, and funnel visibility
Reduce time from data capture to actionable insight for growth and marketing teams
Marketing Attribution Lead product direction for attribution and effectiveness measurement
Enable practical multi-touch and experiment-informed attribution approaches
Improve channel and campaign performance visibility for investment decisions
Own platform vision and multi-quarter roadmap
Connect AI models, measurement, and attribution into a unified product strategy
Drive execution through Data Science, Engineering, and Analytics partners
Focus on business outcomes — not just model or data outputs
Influence senior stakeholders and cross-team priorities
Create reusable platform capabilities, not one-off solutions

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume