Principal Product Manager, Affiliate & KOL

OKX•San Jose, NY

17d

About The Position

We are looking for a hands-on product manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data-driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange or a hyper-growth web2 platform like Temu, we want you.

Requirements

8+ years of experience in growth, affiliate, partnerships, or product-led growth roles.
Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results.
Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.
Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).
Experience at a leading crypto exchange (e.g. Coinbase, Kraken, Bybit)
Experience at a hyper-growth consumer or transaction platform
Hands-on experience driving growth in the US market, ideally in regulated or compliance-heavy environments.
A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.
Deep understanding of performance marketing funnels and attribution challenges.

Nice To Haves

Experience operating across both Web2 and Web3 growth mechanics.
Strong personal interest and understanding of the crypto ecosystem.
Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact.
Prior experience building or scaling teams from early to growth stage.

Responsibilities

Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.
Define affiliate growth as a product capability, including segmentation, commercial models and funnel design
Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.
Regulated-Market Execution & Compliance-Aware Scaling Partner Acquisition & Ecosystem Leadership.
Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.
Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution.
Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.
Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.
People Management & Team Building