Principal Product Manager- Advertisting Exchange

Life360

8d • Remote

About The Position

We are looking for a Principal Product Manager to own and scale our programmatic advertising exchange and SSP capabilities within Life360’s growing Ads business. This role combines deep operational ownership, strategic product leadership, and hands-on collaboration across Engineering, Programmatic, Sales, and Partner teams.
You will be the primary product owner responsible for the stability, performance, and evolution of our exchange. This includes managing day-to-day exchange operations, guiding backlog and roadmap execution, partnering closely with Engineering on delivery, and working directly with supply and demand partners to drive optimization and growth. You will balance short-term operational needs and revenue impact with long-term platform scalability, reliability, and market competitiveness.
This is a highly cross-functional role in a fast-moving, technically complex environment. Success requires comfort with ambiguity, strong judgment in prioritization, and the ability to align diverse stakeholders around clear product direction.

Requirements

• 10+ years of experience in Product Management within AdTech, with deep familiarity with programmatic advertising, SSPs, exchanges, and supply and demand dynamics.
• Bachelor’s degree or equivalent practical experience required; advanced degree is a plus.
• Deep familiarity with programmatic advertising and standards, including OpenRTB, Prebid (client-side and server-side), and Google Open Bidding (including troubleshooting, optimization, and integration best practices).
• Experience working with header bidding and auction dynamics (latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win-rate optimization) across Web, Mobile, and CTV.
• Proven track record of owning complex, high-scale platforms where operational excellence, reliability, and monetization are critical to business success.
• Strong ability to lead in ambiguous, fast-changing environments, balancing short-term operational needs with long-term strategic goals.
• Experience working closely with Engineering teams on technically complex systems, including backlog ownership, sprint execution, and tradeoff decision-making.
• Demonstrated success collaborating across cross-functional teams such as Programmatic, Sales, Partnerships, Marketing, Finance, and Legal.
• Ability to assess business and revenue impact quickly, prioritize effectively, and drive clear decisions during incidents and high-pressure situations.
• Excellent communication skills, with the ability to influence and align both technical and non-technical stakeholders, including senior leadership.
• Strong analytical and problem-solving skills, with comfort using data to guide prioritization, optimization, and strategic planning.
• Experience representing a company externally with partners and at industry events, and staying current on market trends, competitive landscape, and emerging technologies.

Responsibilities

• Own exchange operations and performance by serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders.
• Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction.
• Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability.
• Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow, measurement, and partner performance across Web, Mobile, and CTV.
• Manage product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, driving post-integration optimization, and acting as an internal advocate for partner needs and constraints.
• Drive future-looking platform investments by evaluating industry shifts, including AI-driven buying and selling protocols, ensuring Life360 remains well-positioned as the ad tech ecosystem evolves.
• Collaborate cross-functionally with Sales, Marketing, Finance, Legal, and Business Development teams to ensure alignment, clear communication, and effective execution.

Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level