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Sofi - Seattle, WA
posted 14 days ago
We are seeking an experienced, strategic, and highly collaborative product leader to lead our Ads & Measurement product team at SoFi. The team seeks to better measure and understand the effectiveness of our marketing technology investments, and to drive improvements in our advertising programs and overall marketing initiatives. In this role, you will own the technology platforms powering our attribution models and our ad platform integrations. You will also lead the development of new tools and automations to enable marketers to design and execute highly efficient campaigns. This role is central to the success of SoFi's goals of efficient acquisition and engagement of members. You will be responsible for setting a long term vision, identifying opportunities and key inputs, setting goals, defining the member/marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units. This role is inherently cross-functional-you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You'll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk.