Principal Product Management & Develop

AT&T•Dallas, TX

1d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. About AT&T Join AT&T and help shape the future of business connectivity. Our Business Product Management & Development organization delivers innovative, reliable technology solutions that enable businesses to operate, grow, and compete more effectively. We focus on building integrated connectivity, mobility, security, and value‑added solutions that simplify complexity and create meaningful value for our customers. At AT&T, you won’t just imagine what’s next, you’ll help build it. Job Summary: This role leads the end‑to‑end lifecycle of Small and Mid‑Market (SBMM) business products and bundled solutions, spanning strategy, development, launch, and in‑market performance. The position oversees integrated offerings across wireline, broadband, mobility, security, and value‑added services, translating B2B customer insights, market dynamics, and technical requirements into clear product definitions, business cases, and prioritized roadmaps. The role is ideally suited for product leaders with experience operating in telecommunications or adjacent technology‑driven industries, including environments with complex pricing, bundling, and go‑to‑market models. Overall Purpose: The Principal Product Manager is responsible for leading the strategy, development, bundling, execution, and lifecycle management of SBMM products and services. This role ensures offerings align with customer needs, competitive dynamics, and AT&T business objectives. The position oversees business cases, financial impacts, and value propositions to maximize customer value, with a strong emphasis on integrated connectivity, mobility, and value‑added service bundles designed for SBMM customers. While focused on SBMM, the role also supports solutions across Small Business, Mid‑Market, Enterprise, and Global Business segments.

Requirements

Experience in telecommunications, network-based services, or enterprise technology environments strongly preferred
Prior experience developing or managing products at a communications service provider, technology provider, or comparable B2B organization is a plus
Relevant certifications may be required in certain areas
Bachelor’s degree (BS/BA) desired.
7+ years of related experience.
Certification is required in some areas.

Responsibilities

Product Lifecycle Management: Lead the full lifecycle of SBMM products and bundled offers from concept through development, launch, in‑market optimization, and end of life
Design and evolve integrated SBMM bundles combining wireline connectivity, broadband, mobility, security, and value-added services
Manage budgets, cost estimates, and capital funding requests supporting product development
Partner with design, engineering, operations, sales, and marketing teams to ensure successful launches and scalable execution
Monitor performance and deliver data-driven recommendations based on customer behavior, competitive trends, attach rates, and financial results
Requirements Definition & Business Case Development: Translate customer needs, operational insights, and technical requirements into clear product definitions, design documentation, user stories, and acceptance criteria
Develop comprehensive business cases outlining revenue potential, cost models, pricing assumptions, and competitive positioning
Prioritize roadmap features that improve customer experience, drive adoption, and streamline operational processes
Ensure requirements are well documented and aligned with internal capabilities and market demand
Market Research & Competitive Analysis: Conduct in‑depth market and competitive research to identify trends, customer segments, whitespace opportunities, and areas for enhancement
Evaluate revenue and volume potential using scenario modeling for pricing sensitivity and attach rates across mobility, wireline, and value-added services
Leverage customer insights, sales feedback, and usage analytics to guide strategic decisions and lifecycle optimization
Apply findings to influence long-term product strategy and growth opportunities
Product Roadmaps & Performance Management: Create and maintain detailed SBMM products and bundle roadmaps aligned to strategic priorities and customer needs
Drive coordination across wireline, mobility, security, and value-added services to enable cohesive, timely launches
Produce service guides, product documentation, dashboards, and performance reports to track outcomes and identify opportunities to grow revenue and margin
Lead cross-functional initiatives that improve customer lifetime value, operational efficiency, and overall portfolio performance
Cross-Functional & Partner Collaboration: Partners with Technology Development, UX Design, Legal, Contracting, Pricing, Product Marketing, and external technology partners to deliver integrated solutions
Collaborate with pricing teams to develop competitive, profitable strategies for standalone and bundled offerings
Work closely with UX teams to ensure customer-centric design aligned with technical and operational constraints
Engage vendors and partners to optimize cost structures and enhance product capabilities and value

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone