Principal Product Designer

AT&T • Dallas, TX

75d • $158,200 - $237,400 • Remote

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. You have the unique opportunity to be a part of an innovative product team—discovering customer problems and applying solutions to new and existing products that will drive AT&T's future growth. Reporting to the AVP of Product Design and Innovation for Mass Markets, you will join a team of product designers, UX researchers, and product managers. Our Product and Innovation Design team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. This new discipline and organization report to the CPO, offering a unique opportunity to shape the future of product design. In this fast-paced environment, we know that our people will make all the difference in our success. We need energy, curiosity, and a relentless focus on outcomes for our customers and our business.

Requirements

• 10+ years of product design experience.
• Expert in the product design field with advanced knowledge and experience shaping company and product strategy and objectives.
• Ability to independently plan, execute, and communicate design activities, milestones, and risks.
• Experience leading design teams to discover and launch new products at scale.
• Experience in concept ideation, design strategy, and digital prototyping.
• Comfortable with graphic design and interactive tools such as Figma, Adobe Creative Suite, and AI tools.
• Strong portfolio of product design work and a track record of shaping product strategy and significant business outcomes.
• Well-versed in user-centered methodologies and design thinking.

Nice To Haves

• Passionate about advancing AT&T's product and design practices across the company.
• Ability to educate and persuade others on the value of modern design within the product operating model.

Responsibilities

• Guide your product team to ensure desirability and exceptional product usability and user interaction by designing, prototyping, and iterating on UI/UX.
• Incorporate customer feedback and collaborate closely with the development team throughout the product lifecycle.
• Help shape and communicate the product vision, roadmap, and progress from a user experience perspective to executive leadership and peers.
• Design with a product orientation, incorporating business and engineering concerns into the product's design.
• Plan and conduct UX research and apply insights to translate those into actionable product insights, recommendations, and designs.
• Design a holistic product strategy and user experience using storytelling, prototypes, and rapid experimentation.
• Minimize waste by testing ideas quickly to determine if a solution is worth building.
• Continuously ship UI/UX designs to engineering for production and maintain involvement throughout the product development lifecycle.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Telecommunications
• Education Level: Bachelor's degree