Principal Product Designer

TruliooVancouver, WA
3dHybrid

About The Position

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online. Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite. Trulioo is committed to accelerating trust in the digital economy. We're hiring a full-stack Principal Product Designer with strong AI-assisted design skills to shape multi-platform identity verification experiences at Trulioo. In this role, you will be crucial in creating cohesive, intuitive experiences across a broad range of customer journeys and product contexts, including cross-platform workflows, dashboards, mobile experiences, and Trulioo's full suite of identity verification solutions. We need a proactive, thoughtful individual who is comfortable shaping opportunities, driving initiatives independently, and partnering closely with cross-functional teams to deliver meaningful impact. This is a full-time hybrid position based out of our Mount Pleasant office in Vancouver with three in-office days per week.

Requirements

  • Experience: 8+ years as a Product Designer, with a strong portfolio showcasing multi-platform work, including mobile experience design and diverse product surfaces.
  • Core Design Strength: Proficiency in UX, interaction design, visual design, and prototyping.
  • Complex Systems: Demonstrated experience designing complex, multi-step workflows or data-rich interfaces.
  • Collaboration: Highly collaborative working style with hands-on experience partnering closely with Engineering and Product teams.
  • Design Mindset: Demonstrated ability to apply user-centered and research-informed design practices; comfortable bringing clarity to ambiguous, evolving product spaces.
  • Figma Mastery: Expert-level proficiency with Figma for design, prototyping, and collaboration, including a deep understanding of components, variants, and auto-layout for scalable design systems.
  • AI Tools: Hands-on experience with AI-assisted design tools (e.g., Vibe Coding or similar) to accelerate exploration and prototyping.
  • Proactivity: A proactive mindset and the ability to identify opportunities and drive initiatives independently.
  • Mentorship: Mentor designers and help elevate design quality.
  • Location & Authorization: Must be able to work onsite in our Vancouver office (hybrid model) and already have legal authorization to work in Canada.

Nice To Haves

  • Experience in high-growth areas like fintech, identity verification, risk, compliance, or B2B SaaS.
  • Experience leading workshops, discovery sessions, or cross-functional alignment activities.
  • Background in designing for both internal tools and customer-facing products.
  • Comfort contributing to and evolving product foundations and scalable experience patterns (Design Systems).
  • Experience mentoring designers or shaping design direction within complex product spaces.
  • Skills in motion graphics or micro-interaction design (e.g., animated prototypes or motion-enhanced UI flows).

Responsibilities

  • Design Leadership: Drive the end-to-end design process for Trulioo's identity solution products, delivering high-quality, cohesive experiences across mobile and multi-platform environments.
  • User-Centered Practices: Apply core user-centered design practices through discovery, problem framing, journey mapping, and iterative refinement.
  • Cross-Functional Collaboration: Partner deeply with Product, Engineering, and Research teams to explore, validate, and deliver effective solutions.
  • Complexity to Clarity: Translate complex verification and onboarding workflows into clear, intuitive interaction patterns, flows, prototypes, and high-fidelity, implementation-ready designs.
  • Data-Informed Decisions: Incorporate customer insights, research findings, and product data into the design decision-making process.
  • Proactive Ownership: Identify gaps, elevate opportunities, and proactively push solutions beyond initial requests, contributing to the evolution of product patterns and experience foundations for consistency and scalability.
  • Stakeholder Communication: Clearly present and communicate design rationale and decisions to stakeholders across all levels.

Benefits

  • Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
  • Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
  • Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
  • Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

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What This Job Offers

Job Type

Full-time

Career Level

Principal

Education Level

No Education Listed

Number of Employees

251-500 employees

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