Principal Product Designer - Design Systems

Expedia Group•San Francisco, CA

3d•$224,000 - $338,500

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company. Team Description: This role is responsible for advancing the craft and adoption of Expedia's design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale. At Expedia Group, design is at the heart of our mission to power global travel for everyone, everywhere. Our design organization creates simple, human-centered, and delightful experiences across our portfolio of brands. We are seeking a Principal Designer to join our Design Systems team and play a critical role in shaping the components, patterns, and standards that enable speed, quality, and brand distinction across Expedia Group. This role is responsible for advancing the craft and adoption of Expedia's design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale. You will be a hands-on builder of the foundational components and guidelines that power our digital experiences, while also influencing adoption across the organization. Your work will directly impact traveler trust, satisfaction, and loyalty by ensuring Expedia's experiences feel cohesive, inclusive, and designed with care.

Requirements

Bachelor's degree or higher in a related field (Design, Human-Computer Interaction, User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the team's knowledge or expertise are welcomed but not required
12+ years of experience in product, visual, or systems design, with a portfolio that shows impact at scale.
Deep expertise in design systems and cross-platform frameworks, with hands-on experience creating and evolving component libraries.
Strong craft in visual and interaction design, with the ability to balance brand expression and usability.
Experience collaborating with engineering to deliver production-ready components and documentation.
Figma expertise is preferred.
Ability to influence adoption and drive consistency in a large, matrixed organization.
Excellent communication and storytelling skills, with the ability to bring clarity and inspire confidence.
A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.

Nice To Haves

Craft Expert: Elevates design quality through detail, polish, and systems excellence.
Collaborative Partner: Works seamlessly across design, engineering, product, and brand functions.
Adoption Advocate: Champions the system's value and helps teams integrate it into their workflows.
Mentor and Influencer: Inspires designers through coaching and thought leadership.
Execution-Oriented: Brings clarity, speed, and precision to system delivery.
Culture Builder: Embodies Expedia Group's values and fosters a sense of purpose in systems work.

Responsibilities

Design the next generation of Expedia's multi-brand design system, creating a shared set of elements that are highly brand flexible.
Contribute to the evolution of Expedia's design system by creating components, tokens, and patterns that scale across brands and platforms.
Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
Champion design craft and quality by raising the bar for both visual and interaction design standards.
Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
Mentor designers and advocate for systems thinking across the design organization.
Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.

Benefits

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

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