Principal PM-T, Bidding

Amazon • Palo Alto, CA

15d

About The Position

We are seeking a forward thinking and deeply technical Principal Product Manager
to own the end-to-end bidding strategy across Sponsored Products (SP) and
Sponsored Brands (SB). This is a rare opportunity to fundamentally redefine how
bidding works across two of Amazon Advertising's largest and most impactful
product lines. The core mandate is bold: shift bidding from a manual,
advertiser-driven model to one where hands-off, dynamic bidding is the default
path to performance—intelligently allocating spend toward high-value signals and
suppressing investment in underperforming ones, so that strong returns are
accessible to every advertiser regardless of sophistication.

This leader will rearchitect the entire bidding system—unifying placement
adjustments, audience adjustments, and other bid modification levers into a
cohesive, automated framework rather than a collection of disconnected manual
controls. Equally important, this PMT will critically evaluate the existing
suite of bidding controls, defining a principled framework for which levers to
retain, simplify, deprecate, or replace. Today's bidding surface has accumulated
layers of complexity that compound costs for advertisers without proportionally
improving outcomes; this role will bring clarity, coherence, and measurable
impact to that experience.

Beyond transforming the current system, this PMT will define the bidding
paradigm for entirely new ad experiences—including AI overviews, agentic
shopping surfaces, and emerging formats that fundamentally differ from
traditional search and browse placements. This work demands deep
cross-functional partnership across the SPB organization, science, engineering,
UX, and business teams, and will directly influence advertiser performance,
retention, and long-term spend growth at scale. The ideal candidate combines
exceptional product vision with the technical depth and organizational influence
to drive architectural change across a complex, high-revenue ecosystem.

Requirements

• 2+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience technical product management

Nice To Haves

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Responsibilities

• End-to-End Bidding Vision & Strategy: Own the long-term bidding strategy across Sponsored Products and Sponsored Brands, defining a multi-year roadmap that establishes dynamic, automated bidding as the default path to performance for all advertisers.
• Bidding System Rearchitecture: Rearchitect the entire bidding system, unifying placement adjustments, audience adjustments, and other bid modification levers into a cohesive, intelligent automation framework that closes the performance gap between sophisticated and automation-reliant advertisers.
• Bidding Controls Rationalization: Critically evaluate existing bidding controls and define a principled framework for which levers to retain, simplify, deprecate, or replace—ensuring every exposed control is intuitive, impactful, and aligned with the broader automation strategy.
• Emerging Ad Experience Bidding Paradigm: Define how bids should be valued and optimized for next-generation surfaces including AI-powered overviews, agentic shopping experiences, and new formats that differ fundamentally from traditional search and browse placements.
• Cross-Functional Leadership: Drive alignment and execution across multiple SPB teams, partnering deeply with science, engineering, UX, and business stakeholders to deliver cohesive bidding solutions at scale.
• Advertiser Impact & Measurement: Directly drive measurable improvements in advertiser performance, retention, and long-term spend growth, defining success metrics that ensure accountability across the bidding ecosystem.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal