Principal of Market Strategy & Planning

Credit Karma•Oakland, CA

58d•$280,000 - $315,000

About The Position

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts - all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City. Banking services provided by MVB Bank, Inc., Member FDIC We're looking for a strategic, cross-functional leader to join our marketing organization to drive cross strategy through multiple initiatives across Credit Karma and TurboTax. As the leader of Marketing Strategy & Operations, you'll partner closely with senior leaders across Marketing, Product, Corporate Strategy, and Analytics to align end-to-end go-to-market plans, lead resourcing and investment strategy, establish performance reporting frameworks, and own executive opmechs. This role is ideal for someone with a background in management consulting, in-house marketing strategy, and a track record of enabling high-growth product launches. You'll be equally comfortable writing strategy papers, diving into data, resolving GTM conflicts, and aligning multiple senior leader stakeholders behind a shared narrative.

Requirements

10+ years of experience in marketing strategy, business operations, or management consulting
Proven ability to operate at both the strategic and executional level
Executive presence and strong storytelling ability across written and verbal formats
Deep familiarity with go-to-market planning, product launch cycles, and performance reporting
Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments
Experience working directly with senior executives (CMO, GM, Head of Product, etc.)

Nice To Haves

Experience in high-growth consumer tech or agency-side marketing strategy
MBA

Responsibilities

Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
Identify and resolve GTM conflicts across messaging, timing, or resource allocation
Represent Marketing in cross-functional strategic planning forums, including direct contribution to strategy papers and executive business reviews
Develop and maintain a cohesive narrative across all GTM efforts, connecting fragmented workstreams into a single, executive-ready story
Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
Lead operating mechanics (e.g. reviews, forums, milestone updates) that keep work aligned and on track across GTM teams
Partner with the Program Management and Operations leader to align execution within strategic programs