Principal of GTM Strategy and Operations

Upbound Group • Plano, TX

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About The Position

The Principal of GTM Strategy & Operations drives sales strategy and execution across 1,600+ Rent-A-Center locations and multiple business lines. This role is built for someone who thrives on using technology & innovation to elevate co-worker enablement and proficiency. This includes transforming complex sales information into clear, actionable decisions by leveraging AI platforms and tools to build smarter workflows, coworker resources, and field-ready communications which are central to how the sales strategy organization moves faster, communicates better, and more scalable. WHAT THIS ROLE WILL FOCUS ON AI-powered execution Develop and implement workflows and resources Data Driven Decisions Utilize tools like PowerBI and Excel to gather insights and build dashboards Sales performance Positively influence sales and revenue KPIs across 1,600+ locations Cross-functional Provide field facing, operational & leadership support

Requirements

• 2–4 years of experience in sales operations, business analytics, or a related role
• Proficiency in PowerBI and Excel
• Experience using AI tools (Claude, ChatGPT, Copilot, or similar) in a professional context
• Strong written communication skills — ability to craft crisp, audience-appropriate messaging
• Comfort working with large datasets and translating them into clear narratives
• Highly organized with an eye for process improvement and repeatability

Nice To Haves

• Experience supporting both corporate and franchise owned locations
• Familiarity with prompt engineering or building AI-assisted workflows and templates
• Exposure to CRM platforms (Salesforce, HubSpot, or similar)
• Experience creating training materials, SOPs, or field communications at scale
• Bachelor’s degree in Business, Analytics, Communications, or a related field

Responsibilities

• Use AI tools (e.g. Claude, Co-Pilot, etc) to develop and use templatized resources to draft internal communications, job aids, training materials, and field-facing content – dramatically reducing turnaround time on recurring deliverables
• Build and maintain PowerBI dashboards and Excel models that track sales performance, identify trends, and surface actionable insights across retail locations
• Develop and manage a library of reusable templates and prompts that standardize how the team communicates and executes across the field network
• Analyze sales data to identify performance gaps, opportunities, and emerging patterns at the location, region, and channel level
• Partner with field operations, marketing, and cross-functional teams to translate data findings into clear, concise reporting and recommendations for leadership
• Support the design and rollout of sales initiatives by creating scalable materials and process documentation
• Monitor KPIs and proactively flag performance variances, using data storytelling to communicate urgency and next steps
• Continuously seek out ways to improve how the team uses technology – testing new AI workflows, recommending tool adoption, and sharing best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Number of Employees: 5,001-10,000 employees