This is a hybrid position requiring in-office attendance one day per week at our Atlanta office. Candidates must reside within a commutable distance to be considered. As the Senior Marketing Analyst, you will report to the VP, Demand and support building our reporting frameworks, pipeline modeling and forecasting, and conduct strategic analysis that enables the marketing team to successfully meet objectives. Every day you will put the “data-driven” into marketing decision making. You will partner with marketing leaders, marketing practitioners and business analytics teams to ensure our approach to planning and execution is metrics-based. To excel at this role, you must be equally comfortable diving deep into analytics and daily operations as you are advising on high-level strategy. In a typical day, you might: Be responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques—including the use of AI and machine learning models to uncover complex patterns and forecast performance. You will also develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences. Offer decision-making support and guidance to the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment. Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact. Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution. Collaborate across teams to foster a culture of knowledge sharing and continuous improvement.