Principal Machine Learning Engineer, Ad Performance

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109d • $160,000 - $250,000

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Requirements

• Expertise building ML systems with deep expertise in large-scale personalization.
• Recognized industry expertise through patents, publications, or significant product impact.
• Proven success architecting ML platforms serving billions of predictions in production.
• Demonstrated track record of 0→1 innovation in personalization or recommender systems.
• Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models.
• 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization.

Responsibilities

• Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.
• Define company-wide personalization strategy and architecture, driving alignment across all ML teams.
• Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs.
• Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms).
• Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams.
• Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs.
• Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability.
• Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications.
• Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems.

Benefits

• Base salary: $160,000 to $250,000 per year, paid semi-monthly.
• Profit-sharing bonus.
• Competitive benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees