Principal, Integrated Campaigns Strategist

Intercom•San Francisco, CA

1d•Hybrid

About The Position

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. What’s the opportunity? At Intercom, you’ll have the chance to shape the future of customer engagement at a company that’s redefining customer service through AI. As Principal, Integrated Campaigns Strategist, you’ll architect and lead the execution of high-impact, global campaigns that generate measurable pipeline and revenue growth for a business at the forefront of the AI agent revolution. Your strategic vision and ability to deliver innovative, data-driven campaigns will help Intercom establish category leadership in the rapidly evolving AI agent market and set the new standard for customer experience. Team and role summary You’ll join Intercom’s GTM organization, reporting into the Demand Generation team. We are a fast-paced, high-agency group obsessed with delivering world-class, AI-powered customer experiences at scale. Our mission is to accelerate Intercom’s growth by building and executing innovative, full-funnel campaigns that resonate with our target audiences and drive business results. As Principal, Integrated Campaigns Strategist, you’ll be the strategic quarterback for your campaign portfolio. You will partner closely with product marketing, content, creative, brand, field marketing, and sales, orchestrating cross-functional teams to design and deliver cohesive campaigns that consistently meet pipeline contribution targets. You’ll thrive in an environment that values ownership, speed, and a relentless focus on customer needs.

Requirements

10+ years of B2B marketing experience with demonstrated expertise in integrated campaigns, demand generation, content marketing, and/or account-based marketing
Proven track record developing, executing, and scaling global, omni-channel campaigns that drive significant pipeline and revenue growth
Demonstrated command of B2B pipeline metrics, marketing attribution, ROI, and executive-level performance reporting
Strong analytical skills with the ability to synthesize complex information to drive clarity. Comfortable using campaign data to prioritize, make trade-offs, and identify actionable optimizations
Exceptional project management capabilities with demonstrated ability to orchestrate complex, global initiatives across multiple stakeholders and time zones
Strong communication and presentation skills, particularly when engaging stakeholders and presenting campaign strategies and performance
Experience partnering effectively with sales teams to build pipeline and support revenue goals
Adept at using Marketo, Salesforce, and Tableau; skilled at workflow process design and change management
Experience at high-growth technology companies with dynamic, fast-paced environments
Curiosity, resilience, and a growth mindset. Proven ability to thrive in ambiguity and change
Bachelor’s degree in marketing, business, or related field required

Nice To Haves

MBA or equivalent experience
Background in B2B SaaS/technology product marketing or similar roles
Experience developing campaign playbooks and frameworks that enable regional teams to localize and execute with autonomy
Familiarity with AI tools and their application to marketing workflows for research, content development, campaign optimization, and performance analysis
A genuine interest in how AI is transforming customer service and a drive to be part of that transformation

Responsibilities

Own the end-to-end strategy and execution of integrated campaigns for a key audience or solution area, driving measurable pipeline growth and revenue impact across global markets.
Serve as the strategic quarterback for your campaign portfolio.
Orchestrate cross-functional teams across product marketing, content, creative, digital, field marketing, and sales to build and deliver high-impact campaigns that resonate with your target audience.
Establish and maintain rigorous campaign processes, timelines, and governance frameworks that ensure flawless execution across multiple concurrent initiatives while continuously identifying opportunities to streamline workflows and improve operational efficiency.
Develop comprehensive campaign strategies that span the full funnel, from awareness through conversion, leveraging multiple channels including digital advertising, email, webinars, virtual and live events, content syndication, and sales enablement plays.
Work closely with regional teams to ensure campaigns are adapted for local relevance while maintaining global consistency and brand alignment.
Translate market insights, competitive intelligence, and customer behavior into compelling campaign narratives and journeys.
Collaborate with content and product marketing to plan audience-specific content roadmaps and campaign assets (research reports, guides, webinars, customer stories, demos, etc) that move prospects through the funnel
Continuously monitor campaign results across key metrics including MQL generation, pipeline contribution, target account penetration, and ROI. Identify optimization opportunities and share learnings across the organization to drive continuous improvement.
Champion innovation in go-to-market strategy by testing new approaches, staying ahead of market trends, audience behaviors, and emerging channels, and leveraging AI-powered tools to enhance campaign effectiveness and drive competitive differentiation
As needed, partner with RevOps/IT to optimize marketing automation and performance dashboards