Reforge-posted 3 months ago
$150,000 - $225,000/Yr
Full-time • Senior
51-100 employees

I (Brian) am the Founder and CEO of Reforge. I'm looking for a Principal GTM Engineer to help architect and execute the go-to-market engine that will transform how we bring our AI product suite to market. In the past year, we’ve launched four AI-native tools for product teams, and now it's time to accelerate our GTM engine to match. While nearly everyone in our target market knows Reforge for education, only a fraction know we now offer software that's already being used by NY Times, eToro, HubSpot, Autodesk, and Toast. This is your chance to build a GTM engineering from scratch with extraordinary assets at your disposal: a beloved brand, 100K+ alumni network, 320K+ owned contacts, 1M annual website visitors, tens of millions of social impressions, and the deepest product management content library in existence - all sitting largely untapped for outbound. The right person will be obsessed with building intelligent GTM systems, have zero hesitation diving into using AI to do new things that weren’t possible before, and see the opportunity to leverage our unique assets in ways no one has done before. As part of this role, you will be integrated into our community of technology leaders that helped build companies like OpenAI, Canva, Slack, Clay, Notion, LinkedIn, Facebook, Spotify, Eventbrite, Atlassian, and more.

  • Partner with the Dir of Data and sales team to implement end-to-end creative systems that identify data signals, create compelling outreach, engage our target audience, and convert our massive warm audience into sales pipeline.
  • Design and implement multi-touch campaigns that activate our 100K+ alumni, 320K+ contact database, and website + social traffic using our deep content library for hyper-personalized outreach.
  • Create and own the intent tech stack to identify buying signals across our education customers, website visitors, and content engagement to trigger targeted outbound.
  • Create workflows that identify high-value users in our PLG products (Research/Build) and orchestrate their journey to enterprise products (Insights/Launch).
  • Leverage our 1,000+ hours of exclusive content to generate personalized sales materials, case studies, and outreach that speaks directly to each prospect's challenges.
  • Own a pipeline generation number across our products.
  • Continuously analyze what's working, automatically optimize campaigns, and surface insights that drive strategic decisions.
  • You've built GTM systems that generated $10M+ in pipeline, with a track record of creating outbound motions from scratch.
  • Technical implementation skills - comfortable with APIs, automation platforms (Clay, n8n, Zapier), data tools, and modern sales stack.
  • 5+ years building growth/GTM systems at a B2B SaaS company, bonus if for products that have both PLG and sales-led motions.
  • Former founder or early GTM hire who's built the playbook from zero to scale.
  • Growth engineer who's obsessed with the intersection of code, data, and revenue.
  • Systems thinker who sees GTM as an engineering problem to be solved with elegant, scalable solutions.
  • Autonomous operator with strong opinions on modern GTM, backed by experience and results.
  • Excited by the challenge of activating a warm audience that doesn't yet know we have exactly what they need.
  • Remote-first & Flexible - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you.
  • Top-tier Healthcare - Medical - Choice of PPO 500, PPO 250, or HDHP 3300 with a max coverage of 100% of premiums for employees and 70% for dependents.
  • Dental & Vision - 99% of premiums for employees, and up to 70% for dependents.
  • Health Savings Account - For those that choose to enroll in the HDHP, includes semi-monthly company paid contributions.
  • Competitive Compensation - Salary + equity package aligned with top-tier tech companies.
  • 401(k) - We offer the opportunity for you to contribute to a 401k directly from your paycheck.
  • Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.
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