Principal Engineer - Marketing and Enterprise Technology

Docusign • San Francisco, CA

4h • Hybrid

About The Position

As a Principal Engineer in the Marketing and Enterprise Applications Technology Engineering team, you will own and evolve the long-term technical vision for marketing, sales, and downstream commerce technology, with a strong emphasis on AI enablement, data platforms, and large-scale distributed systems with deep marketing technology domain expertise. You will act as a trusted technical advisor to senior leaders, lead architectural design across teams, and remain deeply involved in solving the most complex technical challenges. You will guide teams through architectural decisions, establish engineering standards, and mentor senior engineers, while continuously identifying opportunities where AI, automation, and advanced data systems can unlock step-function improvements in customer experience and GTM effectiveness.

This position is an individual contributor role reporting to the VP, Applications Engineering.

Requirements

• Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field
• 15+ years of experience in software engineering, marketing, sales, commerce technical domain knowledge, with deep expertise in building and operating large-scale, data-intensive platforms to scale for volume, velocity, variety of data, campaign events, lead generation
• Experience designing and evolving complex distributed architectures used by multiple teams and mission-critical business functions
• Experience in AI-adjacent systems, including data platforms, automation, model integration, or intelligent decisioning at scale
• Experience with microservices architectures, containerization, and orchestration technologies such as Docker and Kubernetes
• Experience in backend programming languages such as Java or Kotlin, Python, or Node.js
• Experience with SQL and NoSQL databases, and distributed data and streaming platforms such as Kafka, Spark, and Hive
• Cloud platform experience across AWS, Azure, or GCP

Nice To Haves

• Experience applying AI and machine learning concepts to marketing, personalization, sales, success, or customer engagement use cases
• Strong understanding of data governance, privacy, and compliance frameworks, particularly in enterprise or regulated environments
• Experience operating within agile organizations while maintaining long-term architectural integrity
• A history of driving cross-team technical initiatives that materially improve platform scalability, reliability, or business impact
• Outstanding communication skills, with the ability to clearly explain complex technical concepts to non-technical stakeholders and guide alignment across organizations
• Demonstrated ability to influence senior technical and business leaders through clear architectural thinking and executive-level communication

Responsibilities

• Define and steward the long-term architecture and technical strategy for lifecycle marketing, sales, commerce, and AI technology platforms, ensuring alignment with Docusign’s GTM objectives and future growth
• Lead the design and adoption of AI-enabled capabilities, including data pipelines, feature stores, model integration patterns, automation frameworks, and intelligent decisioning systems that power personalization and lifecycle marketing
• Own and influence the end-to-end architecture of complex, distributed lifecycle marketing, sales, and commerce business systems, emphasizing scalability, reliability, security, and extensibility to support high data volumes and rapid innovation
• Partner closely with senior engineering, product, marketing, sales, success, and analytics leaders to guide architectural decisions, communicate tradeoffs, and align technical direction with business priorities
• Provide technical leadership across the broader GTM ecosystem, helping teams understand technology specific to marketing domain, platform capabilities, constraints, and opportunities, and ensuring cohesive integration across systems and workflows
• Establish and uphold technical standards, design principles, and best practices across teams, driving consistency, quality, and operational rigor in how platforms are built and evolved
• Mentor senior and lead engineers, elevate technical decision-making across the organization, and model strong ownership, thoughtful design, and long-term architectural thinking
• Evaluate emerging technologies, AI methodologies, and architectural patterns, guiding responsible adoption to keep Docusign’s marketing technology ecosystem modern, flexible, and future-ready

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Principal