Principal Designer

Atria Physician Practice New York PC • New York, NY

11d • Hybrid

About The Position

Atria Health is seeking a highly experienced and visionary Principal Designer to define and lead the design strategy for our Member Experience. As a senior-level individual contributor in the design team, you will own the long-term member experience design vision across mobile, web, and in-practice interactions, ensuring every touchpoint with Atria is seamless, intuitive, and deeply human. This role is both strategic and hands-on—you will shape our design direction, set the standard for craft and quality, and drive the evolution of our design systems. You will partner closely with product, engineering, design, operations, and clinical teams to translate complex healthcare data and personalized care into experiences that are both emotionally engaging and operationally effective. The ideal candidate is a design leader with a track record of creating category-defining work, ideally in health tech or consumer wellness, and thrives at the intersection of vision-setting and execution.

Requirements

• 10+ years of design experience, including significant ownership of strategy for complex, consumer-facing digital experiences. Bonus: experience in health tech, wellness, or other high-engagement industries (e.g., ideally experience at companies like Whoop, Oura, Fitbit, Apple Health, Peloton Digital, etc.)
• Proven track record of delivering design work that drives both business outcomes and user delight.
• Mastery of user experience, visual design, and interaction design principles, with an exceptional design portfolio.
• Experience setting multi-year design vision and scaling design systems across multiple product areas.
• Deep empathy for users and an ability to translate their needs into elegant, highly personalized solutions.
• Expertise with industry-standard design and prototyping tools (e.g., Figma, Adobe Creative Suite).
• Exceptional communication and storytelling skills, with the ability to influence executives and cross-functional partners

Responsibilities

• Define, champion, and evolve a multi-year design vision and strategy for the Atria member experience, in alignment with company goals and product roadmap.
• Serve as the principal design voice in strategic conversations, influencing at all levels of the organization.
• Advocate for a member-first approach, ensuring high craft, empathy, and precise attention to detail in all design decisions.
• Lead design for high-impact initiatives, from concept to launch, across multiple platforms and touchpoints.
• Design quality significantly exceeds that typically found in healthcare and matches the high-touch, luxury physical experience provided at the Atria Institute.
• Evolve Atria's design system into a world-class language, ensuring scalability and brand consistency across all member-facing products
• Integrate service design thinking to connect digital and physical member experiences.
• Drive the use of qualitative and quantitative insights to inform design decisions.
• Identify emerging trends and technologies in design, health tech, and consumer experiences, applying them to push Atria’s work forward.
• Conduct UX research to validate and iterate on concepts, ensuring measurable impact on member satisfaction and engagement.
• Partner closely with peers in product, design, data, and engineering to align design direction with broader strategic goals.
• Influence and drive alignment across multidisciplinary stakeholders
• Establish and track design KPIs tied to member engagement, retention, and satisfaction in collaboration with product partners
• Continuously refine the design process to improve speed, quality, and collaboration.

Benefits

• Excellent health and wellness benefits, 100% paid by Atria effective date of hire
• Flexible Time Off
• 401k contributions and 4% match starting after 6 months
• Opportunity to participate in continuing medical education programs for maintenance of Continued Medical Education and CEUs for professional licensure
• Fitness Perks including Wellhub +
• Time to give back and make an impact in underserved communities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 101-250 employees