Principal Designer (Marketing)

eCapital • Carlsbad, CA

38d • $95,000 - $135,000

About The Position

The Principal Designer defines and drives the creative vision of the brand—uniting design strategy, storytelling, and execution to elevate every touchpoint. This role blends creative leadership with hands-on design excellence to ensure all visual communications inspire, engage, and perform across digital, print, video, and experiential platforms. As both a visionary and a builder, the Principal Designer oversees, manages and mentors a multidisciplinary team of designers fostering a culture of creativity, accountability, and continuous growth. They provide clear direction, constructive feedback, and strategic guidance to align individual strengths with collective goals. This leader is responsible for developing and managing team workflows, balancing creative innovation with operational efficiency, and ensuring all projects meet brand standards and business objectives. The ideal candidate thrives on collaboration, brings a strong creative point of view, and leads with both strategic insight and artistic rigor—empowering their team to produce exceptional, performance-driven work that strengthens market presence and propels the brand forward into the next era.

Requirements

• 10–15 years of creative experience in brand, marketing, or design leadership roles.
• Proven success in leading creative teams and delivering integrated campaigns across digital, print, and experiential channels.
• Experience developing high-impact proposals, presentations, and pitch materials for executive or B2B audiences.
• Demonstrated ability to translate strategy and data into compelling visual storytelling.
• Strong portfolio highlighting strategic design leadership, conceptual excellence, and measurable business results.
• Deep understanding of brand systems, storytelling, and visual communication principles.
• Exceptional ability to connect creative ideas with business objectives.
• Strong presentation skills, with the ability to communicate creative concepts to both creative and non-creative stakeholders.
• Expertise in guiding creative across web, video, social, events, and presentation formats.
• Passion for innovation and continuous improvement in creative processes and tools.

Responsibilities

• Define and champion the brand’s creative direction, ensuring alignment with business strategy and marketing goals.
• Translate complex concepts into visually compelling stories that resonate across audiences and channels.
• Partner with the executive team and senior leadership to evolve and expand the brand’s visual identity, maintaining consistency while fostering innovation.
• Oversee creative development across campaigns, corporate communications, and digital experiences.
• Stay ahead of cultural and design trends to keep the brand relevant and forward-thinking.
• Lead, mentor, manage and inspire a team of designers to achieve creative excellence.
• Cultivate a collaborative, high-performing team culture that encourages innovation, accountability, and growth.
• Provide clear creative direction, constructive feedback, and professional development support.
• Lead the partnership with marketing, digital, communications, and sales enablement teams to bring cohesive campaigns to life.
• Lead the creative development of internal proposals, strategic presentations, and executive communications that articulate vision, initiatives, and performance across departments.
• Collaborate with senior leadership and cross-functional teams to design visually impactful materials that support decision-making, strategic alignment, and internal storytelling.
• Ensure presentations communicate complex information clearly, with consistency in brand voice, tone, and visual hierarchy.
• Support internal initiatives such as leadership updates, board decks, town halls, and business strategy sessions with creative design and storytelling expertise.
• Develop templates, visual frameworks, and best practices to maintain quality and brand consistency across all internal presentation materials.
• Lead the full creative lifecycle—from concept development through execution and delivery—ensuring work meets strategic and quality standards.
• Review, approve, and refine creative outputs to ensure consistency, innovation, and excellence.
• Oversee project timelines, budgets, and resources to ensure efficiency and on-time delivery.
• Lead creative reviews that align design direction with strategic goals and measurable outcomes.
• Champion design systems, templates, and scalable frameworks that enable creative consistency and efficiency.

Benefits

• Annual Bonus Incentives
• PTO
• Health, Dental, and Life Benefits
• 401(K) Matching
• Abundant professional development opportunities at a growing and thriving Fintech company!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees