Principal Designer, AI Experiences

Expedia Group

10d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the Team Expedia Group is entering a new chapter with AI; where planning travel becomes an accessible, fluid, and deeply personalized experience—Design is the driving force for these breakthroughs. With a global ecosystem of brands, vast real-time travel intelligence, and a deep knowledge of the travel experience, we’re transforming the journey from traditional UIs into adaptive, conversational, and predictive experiences that meet travelers where they are at. Join us to help shape the future of travel and empower millions of travelers through generative, multimodal, and agentic systems that learn and evolve with them. What You’ll Do: Design and deliver innovative AI experiences that transform how travelers discover, plan, book, and engage throughout their journey. Develop visionary interaction models and prototypes for conversational, image, voice, and multimodal interfaces. Reduce complex technical possibilities to clear, human-centered, and delightful product experiences. Collaborate closely with data science, machine learning, and product teams to form effective user feedback loops, drive system transparency, and ensure alignment between models and the user experience. Define scalable, AI-powered design system components and patterns to enable consistent, best-in-class experiences across Expedia Group brands and platforms. Lead workshops, design sprints, and cross-functional ideation sessions to explore emerging interaction paradigms. Coach and mentor designers, championing design for intelligent systems, interaction trust, and critical design methodologies. Advocate for responsible, accessible, and inclusive AI design practices, placing an emphasis on clarity, fairness, and trust.

Requirements

10+ years designing digital product experiences (consumer or enterprise), with deep experience in scaling complex systems.
Bachelor’s degree in Design, Human-Computer Interaction, User Experience, or a closely related field—or equivalent relevant experience.
A strong portfolio demonstrating the design and launch of AI, conversational, or data-driven digital products at scale.
Proven ability to turn complex system capabilities into intuitive, elegant, and engaging user experiences.
Advanced prototyping and interaction design skills across multiple interface modalities (voice, chat, multimodal, etc).
Experience driving alignment, tradeoff discussions, and partnership across product, engineering, data science, and research teams.
Exceptional communication skills, including the ability to articulate a design vision and build consensus with diverse stakeholders.
Demonstrated ability to innovate, adapt in ambiguity, and set new standards for design quality.
Deep commitment to inclusive, ethical, and accessible design.

Nice To Haves

Master’s degree in Design, HCI, or a related field.
Experience designing and shipping AI-powered consumer products (search, recommendations, personalization, conversational AI, or similar realms).
Expertise in prototyping or production using advanced tools (e.g., Figma, Framer, Origami, Principle), and familiarity with modern design systems (tokens, APIs, etc).
Background collaborating on or integrating LLMs, generative AI, or machine learning-driven services into user-facing products.
Familiarity with accessibility standards, and experience designing for global and multilingual audiences.
Demonstrated thought leadership in conferences, publications, or AI/design communities.
Experience with A/B testing, behavioral analytics, or user research in iterative, data-informed product environments.
Familiarity with privacy, ethics, and responsible AI frameworks within design practice.
Track record of influencing company strategy around AI-infused experience vision.
Experience working in matrixed or large-scale organizations, ideally in technology or travel industries.
Fluency in additional languages.

Responsibilities

Design and deliver innovative AI experiences that transform how travelers discover, plan, book, and engage throughout their journey.
Develop visionary interaction models and prototypes for conversational, image, voice, and multimodal interfaces.
Reduce complex technical possibilities to clear, human-centered, and delightful product experiences.
Collaborate closely with data science, machine learning, and product teams to form effective user feedback loops, drive system transparency, and ensure alignment between models and the user experience.
Define scalable, AI-powered design system components and patterns to enable consistent, best-in-class experiences across Expedia Group brands and platforms.
Lead workshops, design sprints, and cross-functional ideation sessions to explore emerging interaction paradigms.
Coach and mentor designers, championing design for intelligent systems, interaction trust, and critical design methodologies.
Advocate for responsible, accessible, and inclusive AI design practices, placing an emphasis on clarity, fairness, and trust.

Benefits

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

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