Principal Demand Generation Manager

Deel

84d

About The Position

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. We’re looking for a Principal Demand Generation Marketing Manager (Principal IC) to own full-funnel campaign strategy and pipeline performance across Deel’s priority product lines and GTM motions. This is a high-impact, senior individual contributor role with direct accountability for pipeline growth.

Requirements

• 8+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in SaaS/tech.
• Proven track record of building campaigns that deliver pipeline and revenue at scale.
• Advanced ability to forecast, analyze, and optimize funnel performance (MQL → SRL → SQO → pipeline $).
• Experience collaborating with senior Sales, Marketing, and Product leaders.
• Executive presence and communication skills; able to present insights and recommendations at leadership level.
• Operates as a senior IC: autonomous, accountable, and highly data-driven.

Responsibilities

• Set quarterly campaign strategy across Deel’s product lines and buyer segments.
• Translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets.
• Build forecasts for campaign performance, including expected ROI and conversion benchmarks.
• Partner with Sales leadership to align on follow-up plays and SDR/AE enablement strategy.
• Work cross-functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets.
• Monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager.
• Define the experimentation roadmap — spanning messaging, CTAs, and sales plays — and guide test design and learnings across campaigns.
• Provide strategic guidance and assets for regional localization and execution consistency.
• Own reporting for campaign funnel performance (SRLs → SQOs → pipeline).
• Track and improve efficiency metrics (cost per SQO, pipeline ROI).
• Build dashboards and reporting in partnership with Data/MOPs; deliver weekly performance updates to Growth and Sales leadership.
• Lead post-campaign retros, synthesize insights, and publish playbooks for repeatability.

Benefits

• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including optional WeWork access.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior