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The Principal Data Scientist at Sovrn Holdings will lead and scale data science initiatives, focusing on enhancing ad targeting, bidding strategies, and audience-building innovations. This role emphasizes leveraging data to create predictive models and algorithms that improve ad personalization while ensuring user privacy. The position requires deep expertise in machine learning and data analytics to optimize programmatic advertising capabilities, with a strong emphasis on collaboration across product, engineering, and commercial teams to align data-driven strategies with business objectives.