Principal Data Product Manager, Growth

Fanatics Collectibles•Los Angeles, CA

22h

About The Position

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Fanatics Collectibles is the global home for trading cards, sports memorabilia, and digital collectibles, bringing fans closer to the sports moments they love through Topps, Fanatics Live, and Fanatics Collect. We operate at the intersection of culture, commerce, and community, serving millions of collectors across iOS, Android, and web. As we scale across three distinct product surfaces, data has become mission-critical, powering lifecycle marketing, experimentation, attribution, personalization, and the next generation of collector experiences. We are seeking a Principal Data Product Manager to lead growth-focused data strategy and product development across our platforms (TLC). This role sits at the intersection of data, product, and growth, driving scalable data infrastructure and insights that power user acquisition, engagement, monetization, and lifecycle optimization. As a senior individual contributor and subject matter expert, you will operate with high autonomy, bring deep product and data expertise to bear across the organization, and shape the long-term data strategy for growth across the ecosystem. This role reports to the Senior Director, Product Growth and is a critical partner to engineering, data science, product analytics, and lifecycle marketing.

Requirements

8+ years in Product, Data Product, or Growth roles, with 3+ years in a data, analytics, or platform PM capacity
Deep familiarity with modern data stacks: CDPs (Segment), analytics platforms (Amplitude, Mixpanel), marketing automation (Braze), and cloud data warehouses (Snowflake, BigQuery, or similar)
Experience designing and governing event tracking schemas across mobile and web surfaces
Strong SQL proficiency and the ability to independently explore and QA data
Proven cross-functional leadership and ability to drive alignment without formal authority
Strong understanding of product metrics, experimentation, and attribution methodologies

Nice To Haves

Experience in marketplaces, e-commerce, or live commerce platforms
Familiarity with sports, collectibles, or fan engagement ecosystems
Exposure to experimentation platform design (feature flags, A/B test infrastructure)
Familiarity with data mesh or data-as-a-product organizational frameworks

Responsibilities

Define and lead the growth data product strategy across Topps, Live, and Collect
Own the roadmap for data products, event governance, experimentation frameworks, and growth analytics capabilities built on our core stack (Segment, Amplitude, Braze, Snowflake, Sigma)
Own and drive the unification of our event taxonomy across platforms, bringing greater consistency and trust to a schema that has evolved organically across three distinct surfaces
Identify opportunities to improve acquisition, retention, engagement, and monetization through better data availability and quality
Build scalable data solutions that unify insights across Topps, Live, and Collect
Partner with Growth, Lifecycle, Product, and Engineering teams to ensure the right data exists to answer the right questions
Establish shared metrics, KPIs, and a common measurement language across the TLC ecosystem
Drive Amplitude adoption across Product and Analytics teams, enabling self-service insights and complementing existing BI work in Sigma and Snowflake
Lead the development of experimentation and A/B testing frameworks that enable teams to run rigorous, high-velocity tests
Evolve our multi-touch attribution model across TLC, ensuring digital ad spend decisions are backed by clean, reliable data
Define measurement and attribution best practices, and translate data into actionable insights for product and growth teams
Partner with Data Engineering to ensure Snowflake is a clean, reliable source of truth that downstream teams can build on confidently
Determine the right event instrumentation architecture across Segment, Braze, Amplitude, and Snowflake, including decisions on SDK vs. backend sourcing, property standardization, and cross-platform consistency
Own the data layer that powers lifecycle marketing, including custom event schema in Braze, user attribute governance, and the event streams that trigger campaigns and Canvases
Ensure data systems are scalable, reliable, and built with long-term maintainability in mind
Act as a strategic advisor to senior leaders across Product, Growth, Marketing, and Engineering
Serve as the connective tissue between Growth, Lifecycle, and Analytics, translating business questions into data requirements
Drive alignment across stakeholders on priorities, tradeoffs, and long-term data strategy
Communicate complex technical concepts clearly to both technical and non-technical audiences